Welcome to Print in the Mix: A Clearinghouse of Research on Print Media Effectiveness designed to collect and summarize research on the effectiveness of print advertising and marketing -- a unique site demonstrating the role of print as a viable information medium in the marketing mix. 

It will surprise many that businesses spend more on printed forms of advertising than on television.  More than just expenditure data, this web site identifies, summarizes, and makes understandable to the layperson the data that demonstrates the effectiveness of print media in attaining the business goals of advertisers.

Print in the Mix is housed at Rochester Institute of Technology and is published by the Printing Industry Center at RIT.  We pride ourselves in delivering reviews of relevant research from a variety of information sources and doing it in a way that makes it clear how the research was done.  We distill the quantitative facts from the original reports for use by media specifiers, printers, and others as they make the case for print media in the marketing mix. 

We thank The Print Council for their generous funding of this effort.

--Patricia Sorce, Ph.D.

Administrative Chair of the RIT School of Print Media and co-director of the Printing Industry Center