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Case Studies

Complimentary PODi Case Study of the Month

This case study is available to our readers courtesy of PODi.  PODi is a worldwide initiative helping member companies generate exciting ideas and applications to build profitable digital printing & marketing solutions businesses. While overall print volumes are in decline, PODi members are learning winning strategies for print-on-demand, marketing operations and full-service direct marketing. Find out more about PODi Membership at


This month's complimentary case study is accessible until April 30, 2015.



Beardition Goes to the Oscars

© 2015, Caslon, a PODi Affiliate. All Rights Reserved.



Beardition is a startup company that creates natural beard and grooming products, including: shampoo, conditioner, beard oil, and shaving cream. To promote the brand, Beardition wanted to place their products in gift bags at an event honoring the 86th Academy Award nominees. They had a short amount of time to print new labels.

Labels in Motion helped Beardition in this task. Their in-house design department and digital printing abilities made it so they were able to: resize existing labels, create color-matched proofs, and print high quality labels all within a two day time frame. These production capabilities of digital printing made it so Beardition would be able to capitalize on this important promotional activity.

Beardition produces 100% all natural beard and grooming products. Labels in Motion is a label publishing company with the philosophy that they put people first.


Additional Sources for Case Studies

Time Magazine Europe: Cross-Media Subscription Campaign
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American Business Media B-to-B
ABM partnered with BtoB magazine to compile a series of case studies from previous BtoB coverage that showcases the strategies b-to-b media companies are utilizing to achieve their objectives.

Canadian Newspaper
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MarketingProfs (subscription based)
An online resource that offers "actionable know-how to help you market your products and services."

MarketingSherpa is a research firm specializing in tracking what works in all aspects of marketing.  Sherpa features case study interviews with brand-side marketing VPs and directors in both business-to-business and consumer marketing.

PODi Free Case Studies
PODi's searchable, online business case study database is the most comprehensive source of successful digital printing case studies available.  Most case studies are feebased with the exception of the free ones linked to here.

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UTalkMarketing is a comprehensive marketing site and online community.  It features close to 600 case studies covering a variety of marketing strategies.

Xerox 1:1 Lab

Xerox's 1:1 Lab demonstrates the power of personalized color marketing to Xerox customers. The 1:1 Lab uses direct mail marketing campaigns to test the difference of customized print communication over standardized direct mail messages.  These case studies highlight the transformative results of 1:1.


Xerox's vast collection of case studies uncovers ways to make your company more efficient and effective by reading how others have used strategic document outsourcing to tackle business challenges, develop solutions across their eterprise, and produce measurable results.