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Complimentary PODi Case Study of the Month

This case study is available to our readers courtesy of PODi.  PODi is a worldwide initiative helping member companies generate exciting ideas and applications to build profitable digital printing & marketing solutions businesses. While overall print volumes are in decline, PODi members are learning winning strategies for print-on-demand, marketing operations and full-service direct marketing. Find out more about PODi Membership at


This month's complimentary case study is accessible until August 30, 2015.



Hodd Barnes & Dickins Recalls Lapsed Clients

© 2015, Caslon, a PODi Affiliate. All Rights Reserved.



Hodd Barnes & Dickins (HBD) is one of the oldest opticians for professionals in London. A large portion of their clients are people who work close to the practice, so if they change jobs, they will not be likely to return. HBD wanted to target lapsed clients who had not visited the practice in several years to interact and engage them with an enticing offer in the hopes that they will revisit the practice. 

d2rCrossMedia created a campaign with a personalised direct mailer with a PURL, along with a personalised micro-site and follow up emails. HBD gained a revenue of £20,000 from the first sales directly relating to the campaign. 

Hodd Barnes & Dickins is one of the oldest independent opticians in London, having served the community for over 100 years. d2rCrossMedia is a marketing services provider that specializes in creating campaigns that get a response. 


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