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Case Studies


Complimentary PODi Case Study of the Month

This case study is available to our readers courtesy of PODi.  PODi is a worldwide initiative helping member companies generate exciting ideas and applications to build profitable digital printing & marketing solutions businesses. While overall print volumes are in decline, PODi members are learning winning strategies for print-on-demand, marketing operations and full-service direct marketing. Find out more about PODi Membership at www.podi.org.

 

This month's complimentary case study is accessible until June 30, 2014.

 

 


MSP and BlueSky ETO - Impress and Educate Through Multi-Channel Campaign

© 2014, Caslon, a PODi Affiliate. All Rights Reserved.

 

ABOUT: MSP is a full-service marketing partner offering a complete range of strategic marketing solutions. Businesses and nonprofits nationwide come to MSP for 1:1 marketing campaigns, comprehensive web-to-print solutions, collateral management, cross-media marketing, and database development, as well as digital and conventional printing, letter shop services, and logistics.
BlueSky ETO develops sophisticated web-based marketing portals that are engineered to order and provide easy-to-use tools for customizing marketing materials and maintaining brand integrity.

 

 

Additional Sources for Case Studies

American Business Media B-to-B
ABM partnered with BtoB magazine to compile a series of case studies from previous BtoB coverage that showcases the strategies b-to-b media companies are utilizing to achieve their objectives.
 

Canadian Newspaper
Newspaper case studies from the Canadian Newspaper Association.

MarketingProfs (subscription based)
An online resource that offers "actionable know-how to help you market your products and services."

MarketingSherpa
MarketingSherpa is a research firm specializing in tracking what works in all aspects of marketing.  Sherpa features case study interviews with brand-side marketing VPs and directors in both business-to-business and consumer marketing.

PODi Free Case Studies
PODi's searchable, online business case study database is the most comprehensive source of successful digital printing case studies available.  Most case studies are feebased with the exception of the free ones linked to here.

Point of Sale (POS) Case Studies
Case Studies from Point of Sales News
 

Printing & Sign Manufacturing Case Studies
Case Studies from Point of Survey Advantage

QR Code Case Studies
Case Studies from ScanLife Campaigns
 

USPS Deliver
Delivermagazine.com, the companion Web site to Deliver magazine, is a leading online information resource for marketing professionals. The “Case Studies”  section features stories and industry analyses designed to inform and empower users by examining the issues that matter most and provide fresh marketing perspectives.

UTalkMarketing

UTalkMarketing.com is a comprehensive marketing site and online community.  It features close to 600 case studies covering a variety of marketing strategies.
 

Xerox 1:1 Lab

Xerox's 1:1 Lab demonstrates the power of personalized color marketing to Xerox customers. The 1:1 Lab uses direct mail marketing campaigns to test the difference of customized print communication over standardized direct mail messages.  These case studies highlight the transformative results of 1:1.

 

Xerox
Xerox's vast collection of case studies uncovers ways to make your company more efficient and effective by reading how others have used strategic document outsourcing to tackle business challenges, develop solutions across their eterprise, and produce measurable results.