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Case Studies


Complimentary PODi Case Study of the Month

This case study is available to our readers courtesy of PODi.  PODi is a worldwide initiative helping member companies generate exciting ideas and applications to build profitable digital printing & marketing solutions businesses. While overall print volumes are in decline, PODi members are learning winning strategies for print-on-demand, marketing operations and full-service direct marketing. Find out more about PODi Membership at www.podi.org.

 

This month's complimentary case study is accessible until April 30, 2014.

 

 


The Standard Group Marketing Executive Seminar

© 2014, Caslon, a PODi Affiliate. All Rights Reserved.

 

ABOUT: The Standard Group, a print and integrated communications firm, wanted to create a high level educational seminar for marketing executives to learn about the latest advancements, trends and tools for marketing automation.  

To drive attendance at this event The Standard Group created a personalized multi-channel marketing campaign with compelling elements to draw the attention of recipients.

The first touch point of the campaign consisted of a personalized, robotic theme dimensional mail piece with QR Code and Personalized URL response mechanisms. To encourage people to respond, all registrants for the seminar were entered into a drawing for an iRobot Roomba 770, which tied very well to the automation theme of the campaign and seminar. 

RESULTS: The campaign achieved an 18% direct mail response rate and drove new businesses. 

 

 

Additional Sources for Case Studies

American Business Media B-to-B
ABM partnered with BtoB magazine to compile a series of case studies from previous BtoB coverage that showcases the strategies b-to-b media companies are utilizing to achieve their objectives.
 

Canadian Newspaper
Newspaper case studies from the Canadian Newspaper Association.

MarketingProfs (subscription based)
An online resource that offers "actionable know-how to help you market your products and services."

MarketingSherpa
MarketingSherpa is a research firm specializing in tracking what works in all aspects of marketing.  Sherpa features case study interviews with brand-side marketing VPs and directors in both business-to-business and consumer marketing.

PODi Free Case Studies
PODi's searchable, online business case study database is the most comprehensive source of successful digital printing case studies available.  Most case studies are feebased with the exception of the free ones linked to here.

Point of Sale (POS) Case Studies
Case Studies from Point of Sales News
 

Printing & Sign Manufacturing Case Studies
Case Studies from Point of Survey Advantage

QR Code Case Studies
Case Studies from ScanLife Campaigns
 

USPS Deliver
Delivermagazine.com, the companion Web site to Deliver magazine, is a leading online information resource for marketing professionals. The “Case Studies”  section features stories and industry analyses designed to inform and empower users by examining the issues that matter most and provide fresh marketing perspectives.

UTalkMarketing

UTalkMarketing.com is a comprehensive marketing site and online community.  It features close to 600 case studies covering a variety of marketing strategies.
 

Xerox 1:1 Lab

Xerox's 1:1 Lab demonstrates the power of personalized color marketing to Xerox customers. The 1:1 Lab uses direct mail marketing campaigns to test the difference of customized print communication over standardized direct mail messages.  These case studies highlight the transformative results of 1:1.

 

Xerox
Xerox's vast collection of case studies uncovers ways to make your company more efficient and effective by reading how others have used strategic document outsourcing to tackle business challenges, develop solutions across their eterprise, and produce measurable results.