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Hodd Barnes & Dickins (HBD) is one of the oldest opticians for professionals in London. A large portion of their clients are people who work close to the practice, so if they change jobs, they will not be likely to return. HBD wanted to target lapsed clients who had not visited the practice in several years to interact and engage them with an enticing offer in the hopes that they will revisit the practice.
Hodd Barnes & Dickins is one of the oldest independent opticians in London, having served the community for over 100 years. d2rCrossMedia is a marketing services provider that specializes in creating campaigns that get a response.
Time Magazine Europe: Cross-Media Subscription Campaign
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American Business Media B-to-B
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Newspaper case studies from the Canadian Newspaper Association.
MarketingProfs (subscription based)
An online resource that offers "actionable know-how to help you market your products and services."
MarketingSherpa is a research firm specializing in tracking what works in all aspects of marketing. Sherpa features case study interviews with brand-side marketing VPs and directors in both business-to-business and consumer marketing.
PODi Free Case Studies
PODi's searchable, online business case study database is the most comprehensive source of successful digital printing case studies available. Most case studies are feebased with the exception of the free ones linked to here.
Point of Sale (POS) Case Studies
Case Studies from Point of Sales News
Delivermagazine.com, the companion Web site to Deliver magazine, is a leading online information resource for marketing professionals. The “Case Studies” section features stories and industry analyses designed to inform and empower users by examining the issues that matter most and provide fresh marketing perspectives.
Xerox's 1:1 Lab demonstrates the power of personalized color marketing to Xerox customers. The 1:1 Lab uses direct mail marketing campaigns to test the difference of customized print communication over standardized direct mail messages. These case studies highlight the transformative results of 1:1.
Xerox's vast collection of case studies uncovers ways to make your company more efficient and effective by reading how others have used strategic document outsourcing to tackle business challenges, develop solutions across their eterprise, and produce measurable results.