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Complimentary PODi Case Study of the Month

This case study is available to our readers courtesy of PODi.  PODi is a worldwide initiative helping member companies generate exciting ideas and applications to build profitable digital printing & marketing solutions businesses. While overall print volumes are in decline, PODi members are learning winning strategies for print-on-demand, marketing operations and full-service direct marketing. Find out more about PODi Membership at www.podi.org.

 

This month's complimentary case study is accessible until April 30, 2015.

 

 
 

Beardition Goes to the Oscars

© 2015, Caslon, a PODi Affiliate. All Rights Reserved.

 

About: 


Beardition is a startup company that creates natural beard and grooming products, including: shampoo, conditioner, beard oil, and shaving cream. To promote the brand, Beardition wanted to place their products in gift bags at an event honoring the 86th Academy Award nominees. They had a short amount of time to print new labels.


Labels in Motion helped Beardition in this task. Their in-house design department and digital printing abilities made it so they were able to: resize existing labels, create color-matched proofs, and print high quality labels all within a two day time frame. These production capabilities of digital printing made it so Beardition would be able to capitalize on this important promotional activity.

Beardition produces 100% all natural beard and grooming products. Labels in Motion is a label publishing company with the philosophy that they put people first.

 

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