FAQ
- How can I reach Print in the Mix?
- May I freely use the content on this site?
- Do you provide research services?
- Can my organization submit a report or study for possible addition to Print in the Mix?
- What is meant by a survey's sample size and margin of error?
- What is RSS?
How can I reach Print in the Mix?
To reach Print in the Mix, contact Liz Dopp, Managing Editor at (585) 475-7436 or liz.dopp@rit.edu.
Our mailing address: Print in the Mix, c/o Printing Industry Center at RIT, 55 Lomb Memorial Drive, Rochester, NY 14623.
May I freely use the content on this site?
We welcome and appreciate the use of Print in the Mix materials with proper attribution and within reason. Print in the Mix content shouldn't make up the majority of any organization's publication, website, blog, etc.
We ask that you please:
1. Credit the author(s) of the research we summarize (we provide top-line abstracts of industry and academic research -- we are not the authors of the research).
2. Attribute Print in the Mix as the source of the summary and provide a link to us or note our web address.
Example: Reprinted with permission from Print in the Mix.
Referencing Print in the Mix lends credibility to the data being cited, as we are recognized for featuring vetted research from trusted industry and academic sources. It also gets the word out about this site and its promotion of print
Do you provide research services?
We ARE able to:
- Use varied resources available to us to answer as best we can specific questions of a definite nature.
- Supply detailed lists of specific points and links to info from freely accessible online resources (such as articles, studies, reports, and data from associations, industry and government sites)/
- Locate and provide full studies, reports, and data on a specific topic when readily and freely available.
Unfortunately, we are unable to offer primary/field research services (collection of data that doesn't already exist -- e.g. competitor analysis, product research, potential customer lists).
Sponsoring members may submit research requests by sending an email directly to Liz Dopp, Managing Editor at liz.dopp@rit.edu.
Can my organization submit a report or study for possible addition to Print in the Mix?
Yes, you may. Here is our process:
In considering primary/field industry and academic studies for addition to Print in the Mix, first we determine if the study or report is a fit with our purpose -- to provide relevant and reputable data related to the effectiveness of print media in the marketing mix. Note: we generally don't evaluate/feature white papers or case studies, but we do like to link to them when relevant.
Next, we thoroughly review the research methodology to ensure sound measurements and processes that reliably back the accountability of print media advertising. If the study or report meets the guidelines and goals of the site, we need to incorporate the research methodology data into our summary format and make it publicly available.
If you are interested in submitting a work for consideration, please contact Liz Dopp, Managing Editor at eadppr@rit.edu or 585-475-7436.
What is meant by a survey's sample size and margin of error?
There are about 225 million adults in America, of every imaginable background and circumstance. So how can a survey of 1,000 adults reflect what the entire country is thinking? The Public Agenda Organization provides a concise and clear explanation on their page, "Best Estimates: A Guide to Sample Size and Margin of Error."
RSS is an easy way to keep updated on the news that's of interest to you. Instead of having to go to websites to see if there's a new story or feature, you can use RSS (which stands for Really Simple Syndication) to tell you every time the news you want is updated.
To use and read RSS feeds, you need to choose a news reader so that you may subscribe to them. News readers display RSS information feeds from your chosen websites on your computer. There are many to choose from, such as the easy to use, web-based Google Reader. Here is a comprehensive list of news readers.
