Fast Facts

A new study from the NAA shows Internet users rely on local newspaper media - digital as well as print as key sources of news and information, and are engaging with their local newspaper across multiple platforms. Three-quarters (73%) have used newspaper printed circulars in the past 30 days.

Readers in areas served by community newspapers continue to prefer the local newspaper as their sources of local news and advertising. The 2011 results of the annual survey by the National Newspaper Association shows that 74% of people in communities served by a newspaper with circulations under 15,000 read their local newspaper each week.

According to a new report by comScore, an online measurement provider, a considerable number of U.S. female shoppers use newspapers for comparing prices and finding deals.

A shopper study finds that in general the Internet is "the source most shoppers access for product information, but this is not true for all retail verticals." Newspaper ads remain the top choice for grocery shoppers (chosen by 40%) and relatively strong with those shopping for home goods (16%), as well as apparel shoppers (11%).

Four out of five U.S. adults (79%) say they took action as a result of newspaper advertising in the past month, according to data from "How America Shops and Spends 2011," a survey of 2,500 U.S. adults conducted by an independent research firm for the Newspaper Association of America.

According to new E-Reader Household data analysis from Scarborough Research, is a strong , positive relationship between e-reader devices and newspaper readership.

Research finds that Hispanic newspapers are a top media choice among the USA's large and growing Hispanic population-- and that the ads within are paid attention to.