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  • 3D Printing Forecasted to Grow 45.7% by 2018
    From September, 19th 2014 - added on September, 19th 2014

    3D printing is expected to grow 45.7% from 2013 to 2018, according to a recent study. In 2013, the sale of 3D printers, materials, print services, and market amounted to $2.5 billion globally.

  • Global Print Market Growing 8% from 2011 to 2017
    From September, 19th 2014 - added on September, 19th 2014

    It is expected that there will be an 8% growth rate from $584 in 2011 to $668 billion in 2017. Dominating global revenue growth is the package printing industry. In 2007, this segment accounted for 35%, while in 2017 it is expected to reach 43%.

  • Print-on-Demand: Key to Engaging New Generations
    From September, 19th 2014 - added on September, 19th 2014

    Ever since digital communication technologies have become widespread, print has become more accessible and convenient for the newer generations. In addition, several new methods to approach print now exist. The future of print relies on the value and use it holds for upcoming generations.

  • Time Spent Looking at Screens Reach All-Time High
    From September, 19th 2014 - added on September, 19th 2014

    According to a new report, per individual, an average of 270 hours is spent each month looking at different types of screens.

  • IKEA's Revolutionary "bookbook"
    From September, 19th 2014 - added on September, 19th 2014

    For its 2015 catalog, IKEA has created an intuitive, advanced platform to view and to interact with content. The battery is "eternal", and there are absolutely no wires to deal with.

  • The Key Roles of 12 Channels in the Customer Journey
    From March, 12th 2014 - added on June, 18th 2014

    Marketers weigh in on the primary roles of 12 different channels in the customer journey-- choosing whether a channel is best as a "greeter," an "influencer," or is seen as a "closer."

  • Global Magazine Publishing Outlook, 2014-2018
    From June, 13th 2014 - added on June, 13th 2014

    PwC's 5-year media outlook finds that driven by digital, global total magazine revenue will resume growth in 2015.

  • Consumers are Engaged Across All Magazine Platforms
    From February, 26th 2014 - added on June, 12th 2014

    Research finds different magazine platforms play important roles in influencing consumers throughout the stages of the purchase behavior funnel; Print has the most influence over actual purchases.

  • Mary Meeker's 2014 Internet Trends Report
    From May, 28th 2014 - added on June, 2nd 2014

    Mary Meeker's annual Internet Trends report finds the total number of global Internet users is growing by less than 10% per year, and is slowing. The number of smartphone users is growing by 20% per year, although it is slowing, too.

  • Instagram Beats Out Facebook and Twitter with U.S. Teens
    From April, 9th 2014 - added on May, 20th 2014

    According to a semi-annual teen consumer insights survey, Instagram has surpassed Facebook and Twitter in popularity among teenagers.

  • Newspaper Business Model Evolving; Revenue Streams Diversifying
    From April, 18th 2014 - added on May, 20th 2014

    While newspaper revenue from traditional print ad channels is declining, revenues grew in new and developing areas in 2013, reflecting an industry evolving its business model in a significant way, reports the NAA.

  • U.S. Publishers Split Over the Future of Print
    From May, 12th 2014 - added on May, 19th 2014

    A recent survey of U.S. publishers finds 37% believe print will continue to be the primary way readers access their content; another 34% say print is the least important channel going forward.

  • Six in Ten Seniors Now Go Online
    From April, 3rd 2014 - added on May, 15th 2014

    According to the Pew Research Center, America's seniors movement into digital life continues to deepen. Today, 59% of seniors report they go online -- a six-percentage point increase in the course of a year.

  • U.S. Smartphone Penetration Nears 69%, Up 6% Since December
    From May, 2nd 2014 - added on May, 8th 2014

    The latest data from comScore finds U.S. smartphone ownership penetration has neared 69%, up 6% since December.

  • The Wealthy Engage Most With Ads In Printed Newspapers
    From May, 1st 2014 - added on May, 8th 2014

    When it comes to ad engagement, a survey finds that the wealthy - about 9% of the population - are more likely to pay attention to advertising in printed newspapers than in any other format.

  • Magazine Ads Continue to Engage and Motivate Consumers
    From April, 24th 2014 - added on April, 30th 2014

    Analysis of over 500,000 print magazine ads by Starch finds the medium endures in engaging consumers; 35% of readers took action based on magazine print ads -- unchanged since 2010.

  • The Marketing Channels Integrated Most Often with Email Campaigns
    From March, 1st 2014 - added on April, 24th 2014

    Landing pages (61%) are the marketing channel most often integrated with company email programs. Print was the top channel integrated with email programs for one in four (25%) of marketers.

  • Mobile Grabbing Our Time, Print Ads Take the Ad Dollars
    From April, 23rd 2014 - added on April, 23rd 2014

    While mobile may be grabbing a growing share of time spent with media, ad dollars are slow to follow. In fact, US advertisers will spend just 7 cents per US adult per hour spent on mobile this year, vs. nearly $1 for print.

  • Survey: 54% of US Adults Read eBooks, Yet Print Remains the Major Player
    From April, 17th 2014 - added on April, 18th 2014

    A majority of Americans (54%) are currently read e-books, including two-thirds of Millennials (66%). With that said, print still dominates; nearly half of Americans (46%) say they only read print books.

  • Pew: Newspapers Account for 60% of Total News Revenue
    From March, 26th 2014 - added on April, 14th 2014

    According to Pew, newspapers remain far and away the clear news revenue leader, as compared to different types of news media (TV, digital, etc.), accounting for close to 60% of the total news revenue of $63.2 billion.

  • The Role Of Various Channels in the Purchase Journey
    From March, 27th 2014 - added on April, 10th 2014

    Experian reports on how marketers around the globe view the roles of 12 different channels in creating awareness, generating interest and closing the deal.

  • Coupon Users, Young and Old, Prefer Print Sources
    From March, 6th 2014 - added on April, 9th 2014

    A new survey of US consumers finds traditional print formats remain the preferred sources of grocery store and drugstore coupons, especially among Millennials (ages 18-36).

  • Millennials Say Combo of Digital and Offline Ads Most Influential
    From March, 20th 2014 - added on April, 3rd 2014

    Despite being digital natives, 45% of Millennials say that digital and traditional advertising works better in combination in influencing their brand decisions, compared to either as a standalone channel.

  • Offline More Influential than Social and Mobile, Consumers Say
    From March, 26th 2014 - added on April, 1st 2014

    Offline media easily beat out social and mobile as more influential in the purchasing process, finds Deloitte's annual consumer survey. Word of mouth consistently leads the way as the top purchase influence.

  • Majority of Consumers Don't Want Mobile Promotions; Prefer Print
    From February, 14th 2014 - added on April, 1st 2014

    The majority of consumers (75%) say they prefer to get promotional content and coupons from traditional print media; Three-quarters of those surveyed don't want mobile promotions sent to them.

  • Nearly 4 in 10 of Americans Own a Laptop, a Smartphone AND a Tablet
    From March, 26th 2014 - added on March, 27th 2014

    Deloitte's most recent survey of techology and media consumption trends, finds a 42% growth YOY in the number of U.S. consumers who own a trio of tablets, smartphones and laptops.

  • US Ad Spend 2013: Fourth Consecutive Year of Growth
    From March, 25th 2014 - added on March, 27th 2014

    Total advertising expenditures increased 0.9 percent in 2013, marking a gain for the fourth consecutive year. Growth eased without Olympic and political spending.

  • Print YP Ad Study: $24 ROI for Every Dollar Spent
    From March, 18th 2014 - added on March, 25th 2014

    A study examining the value of print ads published in independent Yellow Pages finds the ROI for directory ads averages about $24 for every $1 spent.

  • Digital to Surpass TV as Dominant Ad Channel in 2018
    From March, 21st 2014 - added on March, 21st 2014

    When it comes to US media as spend, TV will remain the dominant advertising channel through 2017, until the balance tips to digital in 2018 when digital surpasses television, says eMarketer.

  • Nielsen: The U.S. Device Media Universe
    From February, 12th 2014 - added on February, 21st 2014

    The latest device-related media factoid from Nielsen.

  • Image Recognition (IR) Use Has Beaten Out QR in Mobile Activated Mag Campaigns
    From February, 18th 2014 - added on February, 19th 2014

    The number of mobile action codes appearing in magazines--such as QR, image recognition (IR), and digital watermark --grew 55% over last year. For the first time, IR beat out QR to become the top activation type.

  • Online Ads So Pervasive, Many Ignoring Them Altogether
    From February, 18th 2014 - added on February, 18th 2014

    Online ads (82%) top the list as most ignored by all generations, while ads featured in traditional media are least ignored.

  • Consumers Continue to Trust Traditional Media Advertising Over Online Ads
    From January, 8th 2014 - added on February, 17th 2014

    Newspaper advertising is the most-trusted form of paid media advertising in North America, according to Nielsen. Traditional ads lead digital ads by double-digits when it comes to consumer trust.

  • Social Media Posts by Peers Influence Millennials to Buy
    From February, 4th 2014 - added on February, 13th 2014

    Nearly seven in 10 millennial social users are influenced to make purchases based on friends' posts about products and services they like.

  • Smaller Businesses See ROI from Social Media
    From February, 13th 2014 - added on February, 13th 2014

    A new study finds that 60% of small and medium businesses have found social media effectively helps them build their brand and presence.

  • Two-Thirds of Small Town Residents Read Community Newspapers
    From February, 4th 2014 - added on February, 6th 2014

    Approximately two-thirds (67%) of residents in small U.S. communities regularly read their local newspaper. Seven out of ten (71%) say advertisement in these papers help them make better purchasing decisions.

  • Americans Worried About Their Privacy Online; More Cite Business Data Collection
    From January, 28th 2014 - added on February, 5th 2014

    A high proportion of U.S. adults (92%) are worried about their privacy online. More users cite business data collection over government surveillance programs as the their concerns.

  • Study: Facebook Use to Decline Over Next 5 Years
    From February, 3rd 2014 - added on February, 4th 2014

    A newly released survey from USC Annenberg Center for the Digital Future finds that almost one-third of all Facebook users will use the service less within five years.

  • Report: Publishers to Use a Variety of Channels to Reach Audiences in 2014
    From January, 30th 2014 - added on January, 31st 2014

    A study queried publishers regarding their 2014 publishing strategies and use of social media. The majority plan to use a variety of publishing channels -- print, web and social -- to reach their audiences.

  • Print Coupons Top Digital Among Moms
    From January, 30th 2014 - added on January, 30th 2014

    Per a study of over 2,200 U.S. moms, print ads (78%) and supermarket circulars (65%) take the lead when it comes to how mothers find coupons.

  • Consumers Still Rely on Tried-and-True Newspaper Inserts for Savings
    From January, 27th 2014 - added on January, 27th 2014

    More than half of shoppers (57%) will rely on coupons from home and 51% will be influenced by newspaper circulars for brand selection and savings in 2014. The next closest influential source is online advertising at 11%.

  • A Fifth of Social Media Marketers Dissatisfied with Tactic's Impact
    From January, 15th 2014 - added on January, 24th 2014

    According to a recent survey of more than 1,700 North American social media marketers, 21% say they're dissatisfied with social media marketing in general and are ready to replace social spend with more traditional buys.

  • Teen Time Spent Online Grows Rapidly; Now Over 4 Hours Per Day
    From January, 16th 2014 - added on January, 24th 2014

    A GfK multimedia study show that U.S. teenagers' time spent connected is growing faster than that of any other key age group and now tops 4 hours daily.

  • Fastest-Growing Digital Print Applications, 2012-2017
    From January, 20th 2014 - added on January, 20th 2014

    InfoTrends predicts overall print volumes to increase at a CAGR of 1.2% between 2012 and 2017, with select digitally printed applications (books, transpromo, catalogs, direct mail) expected to outpace that growth rate noticeably.

  • Print Books Remain at Core of Americans' Reading Habits
    From January, 16th 2014 - added on January, 17th 2014

    The percentage of Americans who read an e-book in the past year has risen to 28% -- up from 23% at the end of 2012. At the same time, about 7 in 10 adults reported reading a book in print, up 4% after a slight dip in 2012.

  • Newspaper Ads Most Popular, TV Best ROI say SMBs
    From January, 10th 2014 - added on January, 14th 2014

    Analysis from BIA/Kelsey's ongoing tracking survey of small and medium-sized businesses traditional advertising choices finds that newspaper ads are most used, while TV is deemed most effective.

  • Frustration with Mistargeted Ads Lead Consumers to Disengage
    From January, 14th 2014 - added on January, 14th 2014

    A new study reveals 96% of consumers have received mistargeted promotional offers and info. Based on this, the vast majority say they have unsubscribed, automatically deleted communications, or take other actions to disengage.

  • Generational Differences in Gadget Ownership
    From January, 6th 2014 - added on January, 10th 2014

    Survey results from Gallup quantify generational differences in technology ownership. For example, 88% of young adults own smartphones compared to 25% of those age 65+.

  • 73% of Online U.S. Adults Use a Social Networking Site
    From December, 30th 2013 - added on January, 8th 2014

    The latest Pew survey shows that 73% of online U.S. adults now use a social networking site of some kind. Facebook dominates in the number of users (71%), but a number of users are diversifying onto other platforms.

  • Direct Mail Still Strongest Prompt for Donations
    From December, 18th 2013 - added on December, 19th 2013

    A national survey finds direct mail is still the strongest tactic for donations, prompting 21% of Americans to give to charities.

  • U.S. Mobile Ad Spend to Overtake Desktop by 2017
    From December, 16th 2013 - added on December, 17th 2013

    According eMarketer, U.S. mobile ad spending continues its rapid growth -- coming, for the most part, at the expense of desktop. Today, mobile accounts for nearly $10b; By 2017, mobile is expected to reach $35.6b.

  • Half Of All Ad Campaigns Will Be Multiscreen By 2016
    From October, 31st 2013 - added on December, 13th 2013

    In 3 years, roughly 50% of all media campaigns are expected to be multiscreen -- defined as those that run during a similar timeframe across two or more screens including TV, computer, tablet, mobile phone and digital place-based media.

  • Newspaper Inserts Essential to 8 in 10 Black Friday Shoppers
    From December, 6th 2013 - added on December, 13th 2013

    The majority of holiday shoppers came to the stores having done their homework; Newspaper inserts were key to pre-trip planning.

  • Snapshot: A Look at Media Multitasking
    From December, 13th 2013 - added on December, 13th 2013

    In 2013, U.S. adults were expected to have spent nearly 44% of their overall media time with digital; Time spent on social media has risen by double-digits regardless of the device used.

  • Mobile Now the Main Driver of Global Ad Spend Growth
    From December, 9th 2013 - added on December, 13th 2013

    Mobile is now the main driver of global ad spend growth. This the first time in the past 20 years that a new platform is expanding overall media consumption without cannibalizing other media platforms, find ZenithOptimedia's latest forecast.

  • SMBs and Social: Facebook Ads Show Best ROI, Yet Least Used
    From November, 19th 2013 - added on December, 5th 2013

    More than 72% of SMBs are using social media to advertise and promote their business; They rank Facebook ads as having the best ROI of the social media channels.

  • Survey: Consumers Engage with Well Targeted Marketing Messages
    From November, 13th 2013 - added on December, 3rd 2013

    A recent study finds that consumers who receive targeted, relevant content are more likely to be influenced by those messages and more likely to act on those offers.

  • Native Advertising Survey: Facebook, Twitter Considered Least Effective
    From November, 19th 2013 - added on November, 19th 2013

    A new native advertising survey examines how professionals are using native advertising, how they define it, and how effective they feel it to be.

  • Promotional Offers Sent Tuesday and Friday Perform Best
    From November, 18th 2013 - added on November, 18th 2013

    Data analysis by retention marketing specialist Retention Science identifies the time and day promotional e-mail offers work best to generate maximum revenue for online retailers.

  • B2B Buyers Appreciate Succinct Content When Researching Purchases
    From October, 29th 2013 - added on November, 12th 2013

    A survey of B2B buyers' research preferences finds the majority begin the process with Google and that white papers and case studies under 5 pages in length are preferred.

  • Study: Do Consumers Watch Video Ads?
    From October, 24th 2013 - added on November, 7th 2013

    This UMass Amherst study looks to understand what factors influence people to complete watching video ads and what contributes to them abandoning ads.

  • ROI from Print Magazine Ads Well Above Digital, Nielsen Analysis Finds
    From September, 1st 2013 - added on November, 5th 2013

    Analysis of ROI data from Meredith's advertising program finds households exposed to print magazine ad campaigns spent significantly more (+3% to +36%) than those consumers not exposed. The average ROI was $7.81 for every $1 spent.

  • When Does it Pay to Post on Facebook?
    From August, 19th 2013 - added on October, 31st 2013

    Analysis of over 2.8 million Facebook posts from 23,000 brands provides a snapshot, by day of the week, of posts distribution and engagement potential.

  • Social Media Tops for B2C Content Marketers
    From October, 15th 2013 - added on October, 25th 2013

    The overwhelming majority of B2C marketers -- 90% -- employed content marketing in 2013. This report reviews tactics, effectiveness, confidence in the strategy, and more.

  • Direct Mail Poised to Overtake Print Yellow Pages to In the General Services Vertical
    From September, 26th 2013 - added on October, 23rd 2013

    According to local ad spend analysis from BIA/Kelsey, direct mail will overtake print Yellow Pages in the General Services vertical in 2013.

  • Magazines Continue to Rank Highest In Ad Receptivity
    From October, 22nd 2013 - added on October, 22nd 2013

    Magazines continue to score significantly higher than TV and online in ad attention and receptivity, as well as other key engagement dimensions.

  • Pew: U.S. Adult Gadget Ownership Statistics
    From October, 21st 2013 - added on October, 21st 2013

    According to the latest mobile-related figures from the Pew Internet Project, 91% of American adults own a cell phone (56% have a smartphone); tablet ownership has reached 35%.

  • Mobile Barcode Scanning Up 40% Over Last Year at this Time
    From October, 17th 2013 - added on October, 18th 2013

    ScanLife processed nearly 24 million mobile barcode scans during the third quarter of 2013 alone -- an approximate 40% increase in activity compared to last year at this time.

  • The Changing Face of the American Household
    From October, 17th 2013 - added on October, 17th 2013

    A new census report provides an updated picture of the composition and complexity of U.S families and households; for example, one in 5 households is made up of the so-called "nuclear family."

  • B2B Content Marketing a Core Part of Marketing Process
    From October, 1st 2013 - added on October, 16th 2013

    B2B marketers are making content marketing a core part of their marketing process with 93% of organizations now marketing with content - regardless of company size or industry.

  • Facebook Dominates Social Referrals; Pinterest Grows Exponentially
    From October, 15th 2013 - added on October, 16th 2013

    A social media study finds Facebook accounts for more than 10% of traffic to publishers, while Pinterest referral traffic has increased most rapidly, growing by 66.5% (to 3.68%) in the last year.

  • Study: Data-Driven Marketing Adds $156 Billion to the U.S. Economy
    From October, 14th 2013 - added on October, 16th 2013

    A DMA commissioned study conducted by Ivy League academics finds data-driven marketing adds $156 billion in revenue to the U.S. economy and results in the employment of more than 675,000.

  • Survey Affirm the Power of Print In Households Earning $100K+
    From September, 19th 2013 - added on September, 27th 2013

    A survey finds U.S. adults living in households with at least $100K in annual household income, "continue to be enthusiastic consumers of traditional media, even while their use of digital media continues to grow sharply."

  • 15% of American Adults Do Not Use the Internet At All
    From September, 25th 2013 - added on September, 27th 2013

    According to research from Pew, 15% of American adults do not use the internet or email at all--and the majority of non-users don't plan to do so in the future.

  • WOM and Traditional Ads Promotes Trust and Consumer Action
    From September, 17th 2013 - added on September, 18th 2013

    Word-of-mouth, TV, branded websites, and newspaper and magazines remain the most trusted advertising sources finds a survey of more than 29,000 consumers from around the globe.

  • Email Open and Click Rates By Day and Time
    From September, 17th 2013 - added on September, 17th 2013

    Recent analysis of data from over 1.4 billion email messages gives insight into the days and times that garnered the highest activity.

  • The Top Coupon and Deal Source for Digitally Connected Millennials? The Newspaper
    From September, 11th 2013 - added on September, 13th 2013

    While Millennials are heavy digital users, this group also embraces print for savings as much as any other age group; In fact, newspapers are the top source for deals for young adults (18-34).

  • CMOs Having Trouble Proving Impact of Social Media
    From September, 12th 2013 - added on September, 12th 2013

    According to Duke University's CMO Survey, just 15% of chief marketers say they have proven the quantitative impact of their social media marketing expenditures.

  • Nine of 10 American, Ages 18-44, Will Own a Smartphone by 2017
    From August, 31st 2013 - added on September, 12th 2013

    eMarketer's latest estimate of U.S. smartphone ownership by age group finds deep penetration for Americans, ages 12-64, by 2017.

  • Almost Half of Promotional Emails Opened on Mobile
    From August, 19th 2013 - added on August, 29th 2013

    A new benchmark report finds consumers open 49% of all marketing emails on mobile devices, yet failure to optimize for mobile is problematic.

  • Print Preferred by Parents for Back-to-School Shopping
    From August, 26th 2013 - added on August, 26th 2013

    Parents say they prefer print ads and direct mail above email, online, and social for back-to-school shopping.

  • U.S. Total Media Ad Spend Gets Lift From Digital
    From August, 22nd 2013 - added on August, 22nd 2013

    eMarketer predicts U.S. advertisers to spend $171.01 billion on paid media this year, up 3.6% compared to 2012. Digital is giving ad spending a boost, while TV remains the top ad medium.

  • Mobile News Increasingly Taking Bite Out of Print Newspaper Subscriptions
    From May, 1st 2013 - added on August, 21st 2013

    The rapidly increasing use of mobile media devices for news is contributing to the general decline in subscriptions to printed newspapers, a study by the Reynolds Journalism Institute finds.

  • For Many Marketers, Data is Top Under-Used Assets
    From August, 5th 2013 - added on August, 15th 2013

    Nearly half of marketers recently queried agree that data is the most underused asset in their organization, according to a global survey.

  • Direct Mail Accounts for 43% of Local Media Retail Ad Spend
    From July, 30th 2013 - added on August, 14th 2013

    Key findings from BIA/Kelsey's latest local media ad spend forecast finds direct mail grabs 43% of total retail ad spend. Overall, direct mail accounts for 27% of total local ad spend.

  • One-Third of SMBs Report Using Mobile Advertising
    From August, 5th 2013 - added on August, 14th 2013

    The latest findings from BIA/Kelsey's ongoing study of SMBs advertising efforts finds SMBs are increasingly embracing mobile and social platforms.

  • Coupons: Print Going Strong, Digital Making Inroads
    From June, 30th 2013 - added on August, 14th 2013

    Consumers of all ages and incomes use coupons, with those ages 25-34 being the heaviest users and more likely than other age groups to turn to mobile and social media to acquire savings.

  • Mobile Surpasses PCs for Time Spent On Media Activities
    From August, 1st 2013 - added on August, 13th 2013

    U.S. adults will spend nearly 44% of their overall media time with digital this year, including nearly 20% on mobile--compared to 19.2% on laptops and PCs.

  • Mobile Promotional Emails: Consumers Dissatisfied with Poor Design and Experience
    From July, 24th 2013 - added on August, 12th 2013

    According to a national survey regarding mobile holiday promotional emails, poor mobile design and user experience is the biggest source of frustration for consumers. The issue most often cited? Irrelevant content.

  • The Top Ways We Learn About New Brands and Products
    From July, 30th 2013 - added on August, 9th 2013

    In a survey examining how consumers are introduced to new products and brands, TV ads (58%) take the top spot. Magazines (31%) and direct mail (21%) also play an important role for many Americans.

  • Disconnect: B2B Info Seekers Rely On Print, Yet 1/3 of Publishers Plan Print Ad Cuts
    From August, 1st 2013 - added on August, 8th 2013

    A recent B2B survey finds info seekers continue to rely on print as a source for industry related content and publishers report that print remains a key source of revenue. Despite this, 32% of publishers expect to cut their print ad budgets in the next year.

  • Most U.S. Consumers Want the Option to Receive Paper Bills and Statements
    From July, 31st 2013 - added on August, 6th 2013

    U.S. consumers want to keep the option to receive paper bills and statements. In addition, 72% agree that print and paper can be a sustainable way to communicate if responsibly produced, used and recycled.

  • Traditional Media Ads Best For Reaching, Influencing Affluent Buyers
    From June, 20th 2013 - added on July, 26th 2013

    Traditional media still claims top spot for reaching affluent adults. TV has the lead when it comes to recall of, and interest in, a luxury item they saw or heard, while magazines prove effective in reaching those who plan to buy luxury items.

  • Consumers Feel Negatively Towards Brands Offering Poor Mobile Experiences
    From July, 18th 2013 - added on July, 25th 2013

    88% of U.S. consumers associate negative feelings with brands that have poorly performing websites and mobile apps, finds a recents survey conducted by Harris Interactive.

  • Marketers: Real-Time Personalization An Essential Tactic
    From July, 24th 2013 - added on July, 24th 2013

    A survey finds 77% of marketers say real-time personalization is crucial to their marketing strategy, yet 60% note they struggle to personalize content in real-time.

  • Study: Direct Mail Matters In Connected World
    From July, 11th 2013 - added on July, 22nd 2013

    New research finds consumers are more likely to visit brands' websites thanks to direct mailings versus email marketing messages.

  • Half of All Social Network Users Consider Taking A Break
    From July, 12th 2013 - added on July, 15th 2013

    According to a national survey on social media behavior, 52% of social network users have either taken, or considered taking, a "vacation" from one or more social networks in the past year.

  • Analysis: Best v. Worst Email Subject Lines
    From July, 10th 2013 - added on July, 12th 2013

    Email marketing firm Adestra's analyzed over 2.2 billion marketing emails to find the keywords and phrases that customers respond to best.

  • How Well Does Social Media Translate Into Sales?
    From July, 10th 2013 - added on July, 10th 2013

    A recent report examines if, and how, customers make the journey from tweeting, pinning or liking an item, to actually purchasing it.

  • Consumer Attitudes Towards Paywalls Shifting
    From June, 20th 2013 - added on July, 8th 2013

    According to a study by Oxford University's Reuters Institute Study of Journalism, twice as many consumers are willing to pay for online news content than a year ago.

  • Customers Acquired via Facebook and Twitter Prove Less Lucrative
    From July, 2nd 2013 - added on July, 2nd 2013

    Social networks have a long way to go to be as lucrative as search engines and email when it comes to customer acquisition, a study finds.

  • Despite Record Usage, Appeal of Top Social Media Sites Declining
    From June, 24th 2013 - added on July, 1st 2013

    A recent social media attitudinal survey finds"while awareness and usage of social media sites is extremely high, the allure of using these sites is starting to wear thin with consumers."

  • Newspaper Trends Survey: The Highs and Lows
    From June, 3rd 2013 - added on June, 24th 2013

    The annual World Press Trends survey of the World Association of Newspapers and News Publishers (WAN-IFRA) finds print newspaper circulations continued to rise in Asia while they decline in mature markets in the West.

  • B2B Content Marketing: What Works, What Doesn't
    From June, 3rd 2013 - added on June, 24th 2013

    A study of B2B content seekers' attitudes finds B2B buyers are "turned off by self-serving, irrelevant, over-hyped and overly technical content."

  • Facebook Data Shows Social Context Ads Work Best
    From June, 20th 2013 - added on June, 20th 2013

    A study of more than 1 million Facebook ad units and 114 billion impressions finds the sponsored story ad format performs best, along with a wide variation in Facebook ad performance by industry.

  • Tablets Overtake Smartphones In Driving Online Traffic
    From May, 15th 2013 - added on June, 18th 2013

    Mobile devices have changed the way consumers interact with businesses and advertising; In just 3 years, tablets have overtaken smartphones in drive online traffic. Internet users view 70% more web pages per visit when browsing on a tablet vs. a smartphone.

  • Offline Media Scores High In Credibility and as Ad Source
    From June, 13th 2013 - added on June, 13th 2013

    A significant portion of consumers feel traditional advertising is most credible, least annoying, and the best source for marketing messages, finds a survey by Adobe.

  • Personalized Messages Viewed By Many as Annoying and Overused
    From June, 12th 2013 - added on June, 12th 2013

    Consumers say personalized marketing messages have become more frequent, and many of the customized messages received are annoying because the attempts feel superficial.

  • Brands Use of Traditional Ads to Promote Their Social Presence; Are Consumers Noticing?
    From May, 22nd 2013 - added on June, 10th 2013

    Brands are increasingly promoting their Facebook pages and Twitter hashtags in traditional ad messages; One in four say they recall these ads in banner and TV ad, 21% recall social promotions in print ads.

  • Only Two in Five Marketers Call Facebook Effective
    From May, 21st 2013 - added on June, 3rd 2013

    A survey of marketers finds half believe Facebook is the most important vehicle for their marketing purposes yet, just 37% agree that Facebook marketing is effective.

  • M-Commerce: Tablets Over Phones for Purchases
    From May, 13th 2013 - added on May, 29th 2013

    According to Forrester Research, about one-third of U.S. tablet owners have purchased items via their devices, compared to just 13% of smartphone users.

  • Use of QR Codes Remains Relatively Low
    From May, 28th 2013 - added on May, 28th 2013

    A little more than one in 10 consumers say they use QR codes -- and the same percentage (12%) is the same for planned future use of QR codes.

  • Out-of-Home Advertising Viewed by 3 in 4 U.S. Adults
    From May, 28th 2013 - added on May, 28th 2013

    Three in 4 U.S adults say they have noticed billboards, transit and other out-of-home ads in the past month; Action taken based on these ads, include restaurant and store visits.

  • 7 in 10 Adults Access Content from Newspaper Media Each Week
    From March, 25th 2013 - added on May, 23rd 2013

    A majority of U.S. adults (69%) read newspaper media content in print or online in a typical week, or access it on mobile devices in a typical month; This includes six out of 10 (59%) young adults, ages 18-24.

  • Consumers of All Ages Are Scanning QR Codes
    From May, 21st 2013 - added on May, 21st 2013

    According to the latest report from ScanLife, a global provider of mobile barcode solutions, consumers ages 25-44 make up nearly half of all scanners at 48%.

  • Apps Preferred to Mobile Websites, Yet Low Tolerance for App Failures
    From May, 20th 2013 - added on May, 20th 2013

    85% of smartphone users finds prefer mobile apps over mobile websites. Yet, if dissatisfied with the performance of an app, 48% say they are less likely to use the app again.

  • B2B Publishers Say Print Remains Largest Revenue Contributor
    From May, 2nd 2013 - added on May, 13th 2013

    Print ads continues to bring in the lion's share of revenue for B2B publishers; The top 3 fastest-growing segments: digital, events, and print advertising.

  • Magazines Slow to Optimize for Cross-Platform Viewing
    From May, 13th 2013 - added on May, 13th 2013

    A survey finds 93% of the leading consumer magazines don't offer readers complete cross-platform digital experiences.

  • Four Out of 5 Take Action Thanks to Newspaper Ads
    From April, 15th 2013 - added on May, 10th 2013

    Four out of five U.S. adults say they took action as a result of print newspaper ad in the past month, and 53% made a purchase, according to a recent NAA study.

  • Consumers Fed Up with Irrelevant Ads
    From April, 11th 2013 - added on May, 8th 2013

    A study finds consumers are "putting their foot down on the number of irrelevant ads they are willing to see before they ignore a company completely."

  • Big Data: "Part Obstacle, Part Opportunity"
    From April, 10th 2013 - added on May, 1st 2013

    A study finds "big data is a key competitive differentiator," yet is viewed by the majority of respondents as "part obstacle and part opportunity."

  • The Pay-Offs of Personalization
    From April, 25th 2013 - added on April, 25th 2013

    A InfoTrends study demonstrates the payoff for businesses who engage in marketing efforts featuring a higher level of personalization complexity.

  • Millennials Most Willing to Exchange Personal Data for Deals, Promotions
    From April, 22nd 2013 - added on April, 22nd 2013

    A USC Annenberg study finds Millennials most willing to allow businesses to access their personal data, as long as they receive "tangible benefits in return."

  • Zogby: Americans Value Ad-Funded Internet; Prefer Tailored Ads
    From April, 18th 2013 - added on April, 19th 2013

    A Zogby poll finds 90+% of consumers support online advertising as a means of keeping Internet access free; They also prefer Internet ads targeted to their specific interests.

  • Nielsen: Newspaper Ads Touted for Engagement and Influence
    From April, 16th 2013 - added on April, 17th 2013

    A Nielsen survey of 5,000 U.S. adults finds newspapers (print and online) lead for ad engagement, influencing purchases, and more.

  • The State of Custom Content Publishing 2013
    From April, 4th 2013 - added on April, 11th 2013

    Custom content spending on production and distribution rose to $43.9 billion. All forms - print, electronic and digital - experienced growth, with a 9.2% increase over last year's spending.

  • Online Nearly Catches Up to TV Watching
    From March, 15th 2013 - added on April, 9th 2013

    A media usage survey of 10,000 Americans finds we spend, on average, 3.9 hours per day watching TV compared to 3.8 hours going online outside of work.

  • Pew: The Demographics of Social Media Users
    From February, 14th 2013 - added on March, 27th 2013

    According to Pew Research, as of December 2012, 67% of online adults use social networking sites, such as Facebook and Twitter.

  • Consumers Not Trusting Of Social Media Ads
    From March, 21st 2013 - added on March, 25th 2013

    A Forrester Research survey finds consumers place the least amount of trust in social media marketing, SMS messaging, and internet ad content.

  • Print Reaches All Ages, Including Early Adopter Millennials
    From March, 21st 2013 - added on March, 21st 2013

    Today's consumers move between multiple devices and media platforms. TV still has the greatest reach, mobile is gaining ground, and print retains its reach among all age groups -- including younger adults.

  • Consumers Trust Advertising In Print More Than Other Media
    From March, 11th 2013 - added on March, 20th 2013

    Despite changes in media consumption in recent years, research finds European consumers continue to have most trust in advertising in printed media.

  • Online Retailers Find Success with Print Ads
    From October, 1st 2012 - added on March, 18th 2013

    A Wharton School study looks at online retailing marketing tactics. Key findings: The physical density of an area plays a key role as to what works best in attracting shoppers; Print has an important role to play.

  • Smartphone Use Among U.S. Teens Is Up Sharply
    From March, 13th 2013 - added on March, 13th 2013

    Nearly eight of 10 teens now have a cell phone, and almost half own smartphones. That translates into 37% of all teens who have smartphones, up from just 23% in 2011.

  • Male Sports Fans Love Their Local Newspaper Sports Pages
    From March, 8th 2013 - added on March, 11th 2013

    A new study of sports media consumption finds local newspaper sports pages are the go-to place male sports fans -- despite the many digital and mobile options.

  • Personalized Marketing Messages Pay Off for Retailers
    From March, 5th 2013 - added on March, 8th 2013

    A study finds 40% of online shoppers buy more from retailers who personalize their marketing message across all channels; Half say they are willing to share data to receive a better shopping experience.

  • Channels Driving Holiday Purchases Don't Include Online or Social
    From February, 22nd 2013 - added on March, 7th 2013

    A 2013 Holiday Retail Marketing Survey finds that email, TV, and print ads were the strongest drivers of purchases, while online and social media proved least influential.

  • Survey: Nearly 4 in 10 Women Have Decreased or Stopped Using Social Media
    From March, 4th 2013 - added on March, 6th 2013

    A majority of North American women are using social media (86%), and yet, a trend of note, a growing number say they are decreasing or stopping its use.

  • Shopping Activities of U.S. Smartphone Users
    From March, 1st 2013 - added on March, 1st 2013

    Compared to other countries, Americans are the most likely to use their device for in-store price comparison, online coupons, and purchasing products; One in 4 has scanned a QR code.

  • CMOs Pull Back On Offline Ad Spend, Up Investment In Digital
    From February, 27th 2013 - added on February, 27th 2013

    Top U.S. marketers forecast a -2.7% decrease in traditional ad spend over the next 12 months. The picture is rosier for digital marketing with spending to grow by 10.2% in the next year.

  • U.S. Teens Prefer Offline Ads to Online
    From February, 26th 2013 - added on February, 26th 2013

    A recent study finds the new digital generation -- teens, ages 12 to 17 -- generally have more favorable attitudes towards print, radio and TV ads, than online ads.

  • Print's Future Hinges On Integrating with Digital and Mobile
    From January, 31st 2013 - added on February, 19th 2013

    Print's future role hinges on its ability integrate with the mobile and online channels and will require "investment in print workflow automation enhancements that improve productivity, delivery speed, and cost."

  • Traditional Media Remains Key Source for U.S. Shoppers
    From January, 24th 2013 - added on February, 15th 2013

    For the American consumer. traditional media and channels are still very important sources of ideas on what to buy. Two-thirds say circulars and inserts most influence their shopping decisions.

  • Marketers Shift Focus From Traditional Tactics ... But Not Direct Mail
    From January, 30th 2013 - added on February, 15th 2013

    A survey finds marketers expect to decrease focus on newspapers (32%), consumer magazines (28%) and other traditional channels in 2013 --yet, direct marketing is one offline tactic that is not an area of shifting focus.

  • 75% of Advertisers Use Social Ads, Half Integrate With Print
    From February, 13th 2013 - added on February, 14th 2013

    Paid social media advertising is increasingly being viewed as an integrated tactic by advertisers -- 66% use the channel in combo with other online advertising, and 51% use it in conjunction with offline advertising.

  • Twitter Trumps Facebook and LinkedIn for B2B Lead Generation
    From January, 24th 2013 - added on February, 11th 2013

    When if comes to generating B2B leads, Twitter is tops in social media -- generating 82% share of leads, compared to just 9% each for Facebook and LinkedIn.

  • The Growing Role of Social Media in the Purchasing Decision
    From January, 22nd 2013 - added on February, 6th 2013

    According to a new study, nearly one-third of shoppers say social media has introduced them to a brand or product they were previously unfamiliar with, or helped change their opinion of a brand during the buying decision process.

  • B2B Marketers Feeling Optimistic; Half to Up Budgets In 2013
    From January, 11th 2013 - added on February, 5th 2013

    According to BtoB's 2013 Outlook: Marketing Priorities and Plans special report, nearly half of B2B marketers plan to increase their marketing budgets this year, up from 40% last year.

  • Content Marketing Growing; Print Media a Top Vehicle
    From January, 14th 2013 - added on February, 5th 2013

    According to a survey Ad Age, content marketing is claiming a growing share of marketers' budgets -- 12% on average. Top content marketing channels: social networks (80%) and print media (77%).

  • Online Video Ad Views Experience 59% Y-O-Y Growth
    From January, 14th 2013 - added on January, 29th 2013

    U.S. Internet users viewed 11.3 billion video ads in December 2012. The number of video ads viewed were twice as many as January 2012, representing a 59% year-over-year growth.

  • Media Consumption Trends: Increased Interest In Tablets and Streaming Media
    From January, 16th 2013 - added on January, 29th 2013

    A growing number of Americans are likely to replace traditional laptops and desktops with tablets in 2013. There is also a growing interest in streaming media as a replacement for cable TV.

  • Survey: Publishers Upping Their Investment In Mobile
    From January, 25th 2013 - added on January, 28th 2013

    A survey of North American newspaper, magazine and business publication members shows how they are innovating and investing in cross-media platforms.

  • Traditional Media Continues to Hold Purchasing Sway In Digital World
    From January, 22nd 2013 - added on January, 22nd 2013

    Next to friends and family and manufacturer/retailer websites, traditional media continues to holds sway in influencing consumers' purchase decisions.

  • Survey: Consumers Respond Most to QR Codes Found In Magazines
    From January, 15th 2013 - added on January, 18th 2013

    A recent survey of 5,000 U.S. and European smartphone users finds, on average, 15% of respondents have used a QR code. Consumers have responded most to QR codes found in magazines.

  • Print Catalogs Influence Holiday Shopping More than Social Media and Mobile
    From January, 8th 2013 - added on January, 17th 2013

    Next to online reviews, print catalogs most influenced holiday in-store purchases. Print catalogs also beat out social media and mobile for influencing both in-store and online holiday purchases.

  • Print Book Readership Declines As E-Books Gain In Popularity
    From December, 28th 2012 - added on January, 14th 2013

    In the past year, the number of Americans (ages 16+) who read e-books increased from 16% to 23%. At the same time, those who read printed books fell from 72% to 67%.

  • SMBs to Spend a Healthy Amount On Local Advertising In 2013
    From January, 14th 2013 - added on January, 14th 2013

    Local marketing ad spend will grow 8.2% in 2013, with online advertising seeing the largest uptick.

  • 84% of Americans Go Online Daily; Increase Thanks to Smartphones
    From December, 19th 2013 - added on January, 4th 2013

    In 2011, 78% of U.S. adults went online daily. In 2012, this number jumped to 84% -- thanks to the increasing adoption of smartphones.

  • Top Reasons Social Media Users Drop Companies and Brands
    From December, 10th 2012 - added on December, 19th 2012

    Irrelevant posts top the reasons why one in 3 social media users stop following or "un-like" a company or brand on a social network.

  • Survey Finds Majority of Americans Support "Do Not Mail"
    From December, 4th 2012 - added on December, 17th 2012

    A survey 81% of Americans support a Do Not Mail initiative. The authors suggest their findings serve as a wake-up call to markets and the USPS to find ways to address consumers concerns while preserving the fundamental service provided by the USPS.

  • Transitioning: Millennials' Media Consumption Habits
    From November, 15th 2012 - added on December, 12th 2012

    A new study from Scarborough shows media engagement by younger people has evolved over the past ten years with a transition from traditional news media toward more digital media.

  • Social Media Ads: Not Engaging Majority of Viewers
    From December, 7th 2012 - added on December, 7th 2012

    A new social media report from Nielsen finds ads delivered via Facebook, YouTube, blogs, etc. don't engage the majority of viewers.

  • Millennials: "We Would Shop Less Without Newspaper Inserts"
    From December, 6th 2012 - added on December, 6th 2012

    More than Boomers and Gen Xers, it's Millennials (60%) who say they would shop less without newspaper inserts.

  • Direct Mail Remains Consumers' Preferred Choice for Marketing Messages
    From December, 3rd 2012 - added on December, 5th 2012

    Direct mail continues to deliver as consumers' preferred means of receiving marketing messages, with six out of 10 Americans reporting they "enjoy getting postal mail from brands about new products."

  • Consumers Continue to Favor Offline Ads; Most Digital Formats Lose Ground
    From November, 30th 2012 - added on November, 30th 2012

    A new consumer attitude study finds that even in this digital-centric climate, Americans are likely to view offline media ads most favorably -- while most digital formats have experienced a decrease in favorability.

  • B2C Content Marketing Tactics and Effectiveness
    From November, 14th 2012 - added on November, 30th 2012

    A new B2C Content Marketing report finds 86% of B2C marketers use content marketing. On average, 12 different strategies are employed, with social media being the top tactic.

  • Nearly 2 in 5 Tablet Owners Read Newspapers and Magazines on Their Device
    From October, 17th 2012 - added on November, 29th 2012

    An analysis of tablet newspaper and magazine readership data from comScore finds that nearly 2 in 5 U.S. tablet owners read newspapers and/or magazines on their device in August, with 1 in 10 reading publications almost daily.

  • Print Catalogs Remain Essential to Many Consumers
    From November, 21st 2012 - added on November, 27th 2012

    U.S. consumers continue to rely heavily on the print catalogs -- 46% find them a "very" or "extremely" useful aid in the shopping process.

  • Marketers: Cross-Channel Marketing Essential; Execution Challenges Hinder Success
    From October, 15th 2012 - added on November, 15th 2012

    Eight out of 10 marketers believe cross-channel marketing is essential to the success of their business, yet execution challenges hinder their efforts.

  • Shoppers Tend to Blame Brands When Mobile In-Store Offerings Don't Work
    From November, 6th 2012 - added on November, 13th 2012

    What happens when in-store mobile technology -- such as QR codes and brand apps -- doesn't work properly? Shoppers tend to blame the brand for the problem, which can reflect itself in lost sales.

  • Effective B2B Content Marketing Relies On Engaging Storytelling
    From October, 5th 2012 - added on November, 8th 2012

    Eight out of 10 B2B marketers say effective content marketing is dependent on engaging and compelling storytelling.

  • Email Clutter: 44% Say More Than Half of Their Emails Come From Marketers
    From November, 8th 2012 - added on November, 8th 2012

    More than four in 10 of U.S. adults surveyed say more than half of emails received every week come from marketers. Nearly the same number (40%) say they enjoy getting emails weekly, if from their favorite brands.

  • Consumers Often Feel Misled By Ads Appearing As Content
    From November, 5th 2012 - added on November, 5th 2012

    A new survey on consumers' perceptions about ads appearing as content can be damaging to brand trust.

  • Small Biz Says Business Cards 'Critically Important for Networking'
    From October, 31st 2012 - added on October, 31st 2012

    Forty percent of small business owners strongly agree that their business card 'is critically important for successfully networking.'

  • Study Reveals Online Marketing is Falling Short with Consumers
    From October, 24th 2012 - added on October, 29th 2012

    A new study from Adobe finds both consumers and professional marketers believe traditional marketing is still more effective than online marketing.

  • Tablets Ads Deliver Better Results Than Mobile
    From October, 25th 2012 - added on October, 25th 2012

    Recent advertising effectiveness analysis finds tablet display ads delivered better results than mobile.

  • Consumers Are Interacting With Digital Magazine Ads
    From October, 17th 2012 - added on October, 23rd 2012

    More than half of consumers who read a magazine advertisement on their tablet or e-reader interacted with the ad, according to new research from GfK MRI Starch Digital.

  • Survey: Printers Remain Optimistic On Print's Future
    From October, 16th 2012 - added on October, 16th 2012

    A survey finds more than 70% of printers said they are optimistic about the future, believing that print will always be part of the communications mix, but expect volumes will decline.

  • Consumers: Printed Ads Would Be Missed Most
    From October, 3rd 2012 - added on October, 10th 2012

    When consumers were asked, "Which of the following forms of advertising would you miss most if it disappeared tomorrow?," the response was overwhelmingly printed ads.

  • Marketers Overestimate The Power of Digital
    From October, 3rd 2012 - added on October, 10th 2012

    Most consumers are not keen to new forms of direct marketing, such as mobile and social media, and would rather communicate with brands through established direct mail and email channels, a new study finds.

  • Parents Seeking Offers, Coupons Turn to Print and Digital
    From August, 20th 2012 - added on September, 27th 2012

    A Harris poll finds parents are more likely than consumers without children to have stepped up money saving activities, with traditional channels showing a slight lead as the place to go for offers.

  • 40% of Mobile Ad Clicks Are Fraudulent Or Accidental
    From September, 17th 2012 - added on September, 17th 2012

    Approximately 10% of Internet ad traffic comes from mobile devices yet 40% of mobile ad clicks are fraudulent or accidental, a study finds.

  • College Students' Marketing Preferences - It's Not All Digital
    From September, 13th 2012 - added on September, 13th 2012

    Despite the prevalence of social media and the Internet, college students say traditional means -- word-of-mouth and TV ads -- are the most effective forms of advertising.

  • Airports Deliver High Value Audiences for Advertisers
    From April, 17th 2012 - added on August, 28th 2012

    A national survey of Frequent Flyers highlights the value to advertisers of targeting these travellers as they traverse airports to their final destinations.

  • Study Reveals Link Between Magazines and Social Among Millennials
    From August, 23rd 2012 - added on August, 28th 2012

    A new study of over 1,000 younger consumers finds Gen Y enjoy and engage with magazine content -- they're just reading them in different ways.

  • Catalogs Remain Key Tool for Online Merchants
    From August, 23rd 2012 - added on August, 23rd 2012

    According to Multichannel Marketing Magazine's 2012-13 Catalog Outlook Survey, online merchants continue to embrace catalogs as part of their effort to effectively market and increase sales.

  • Print Statements and Bills Still Favored by Many U.S. Consumers
    From January, 6th 2012 - added on August, 1st 2012

    A survey of more than 5,000 US households found that 71% of consumers open print financial statements and bills mailed to them, and 65% said they actually preferred to get a print copy of their bill or statement.

  • Direct Mail: Top Channel for Some of America's Best Known Companies
    From March, 22nd 2012 - added on July, 30th 2012

    Among some of America's most well-known companies, direct mail ranks number one in planned marketing channels.

  • Consumers Take Action Thanks to Magazine Ads
    From July, 26th 2012 - added on July, 26th 2012

    Six out of 10 magazine readers say exposure to specific magazine ads led them to take, or plan to take, action (such as make a purchase).

  • QR Codes Not Giving Consumers What They Want
    From July, 17th 2012 - added on July, 18th 2012

    According to a report by eMarketer, QR codes 'have not fulfilled their promise and connected with large audiences." Marketers seem more focused on brand messaging and list-building while consumers want discounts.

  • Traditional Media Still Most Trusted Sources of Info and News
    From July, 11th 2012 - added on July, 11th 2012

    A recent study finds consumer trust in traditional media is much higher than digital media, while online research holds the most sway with influencing brand-buying buying decisions.

  • Study: The Power of Magazine Advertising
    From July, 9th 2012 - added on July, 11th 2012

    New research out of the UK finds magazines drive consumers towards purchase, are highly engaging and trusted, and are the medium most likely to hold consumers' sole attention.

  • Grocers Realize Most Success With Print, Growth in Digital and Social Anticipated
    From July, 9th 2012 - added on July, 10th 2012

    A Valassis grocery retailer marketing survey finds 90% of retailers consider weekly circulars their top promotional vehicle.

  • Hard Economic Times: Funny Ads Most Effective
    From June, 21st 2012 - added on June, 29th 2012

    A Nielsen study of ad effectiveness before, during and after the recession of 2006-2011, finds funny ads trump ads emphasizing price and promotions, regardless of economic times.

  • Most Influential: TV, Followed by Newspapers
    From June, 29th 2012 - added on June, 29th 2012

    American consumers say the advertising medium most influential in their purchase decision is by far, TV (37.2%), followed by newspapers (10.6%), the Internet (5.6%), and magazines (4.4%).

  • Direct Mail Gets Most Responses; Email Highest ROI
    From June, 26th 2012 - added on June, 26th 2012

    According to the DMA's 2012 Response Rate Report, direct mail generates higher conversion rates than digital channels, while email demonstrates the highest ROI.

  • It's Hip to be Square: QR Code Use Soars
    From June, 5th 2012 - added on June, 20th 2012

    A Multichannel Merchant survey finds the number of merchants using QR codes as part of their marketing strategy has more than quadrupled compared to last year.

  • Facebook Ads, Comments Don't Sway Purchases
    From June, 6th 2012 - added on June, 7th 2012

    Four out of five Facebook users have never bought a product or service as a result of advertising or comments on Facebook, a Reuters/Ipsos online poll shows.

  • Offline Ads Drive Mobile Response
    From June, 4th 2012 - added on June, 4th 2012

    Smartphones are changing the way consumers shop -- 96% of owners have researched a product or service on their device and offline ads are proven drivers of mobile search.

  • Direct Mail Motivating More Online Donations
    From May, 27th 2012 - added on May, 29th 2012

    Donors are more than three times more likely to give an online gift in response to a direct mail appeal than an e-appeal, according to a new national study.

  • Coupons Work --Even When They're Not Used
    From May, 25th 2012 - added on May, 25th 2012

    Data analysis of a 16-month field experiment finds that coupons -- whether used or not -- still increase awareness purchasing of a brand or retailer.

  • Multiscreen Consumers Mix Offline and Online In Engaging With Brands
    From May, 24th 2012 - added on May, 24th 2012

    A study examining how consumers interact with media in the current multi-device environment finds offline and online sources are used for research and engagement.

  • Effective Store Signage Pays Off in Sales
    From May, 14th 2012 - added on May, 14th 2012

    A survey examining the attraction and impact of small business store signage on the American consumer finds 68% have purchased a product or service because a sign caught their eye.

  • Consumers Welcome and Prefer Offline Restaurant Marketing Offers Most
    From May, 14th 2012 - added on May, 14th 2012

    When it comes to receiving promotional communications from restaurants, consumers prefer, and act on, traditional marketing more than online channels.

  • Direct Mail Promotions Catch the Eye
    From March, 20th 2012 - added on May, 4th 2012

    Consumers say they are more likely to purchase based on direct mail offers than offers received via email; Mailings featuring coupons and exclusive offers are the most attention grabbing.

  • Updated: The 20 Tweetable Truths About Magazines
    From April, 30th 2012 - added on April, 30th 2012

    The Magazine Publishers of America's has updated its "The Twenty Tweetable Truths About Magazine Media." The quick moving video highlights the enduring value and vitality of the magazine industry.

  • Consumers Value Physical Mail, Even In This Digital Era
    From April, 27th 2012 - added on April, 23rd 2012

    A survey conducted by Nielsen confirms consumers value physical mail, even in this digital era, and that marketing messages delivered via envelope get opened.

  • Excessive Social Media Marketing Results In Backlash
    From March, 28th 2012 - added on April, 19th 2012

    A study finds that 52% of Americans have liked, followed or subscribed to a company/brand via social networking or email. However, close to a third later turn around and break it off. Once this occurs, they then view the brand more negatively, shop/visit a retailer less often and thus spend less.

  • Americans Spend 11 Hours Per Day With Major Media
    From March, 23rd 2012 - added on April, 19th 2012

    Data analysis conducted by eMarketer estimates U.S. adults "crammed more than 11 hours of media content into an average day in 2011."

  • Three-Quarters of Newspaper Readers Use Printed Circulars
    From April, 16th 2012 - added on April, 16th 2012

    A new study from the NAA shows Internet users rely on local newspaper media - digital as well as print as key sources of news and information, and are engaging with their local newspaper across multiple platforms. Three-quarters (73%) have used newspaper printed circulars in the past 30 days.

  • Direct Mail Still Works and Consumers Still Want It
    From April, 4th 2012 - added on April, 11th 2012

    A study finds 66% of online Americans have made a purchase as a result of email and nearly just as many (65%) purchased a product or service thanks to direct mail; This is nearly 3x the percentage who have purchased after receiving marketing messages delivered via Facebook (20%).

  • Marketing Practices That Inspire vs. Those That Irritate
    From March, 20th 2012 - added on March, 20th 2012

    A survey on what customers expect and desire from interactions with businesses. Among the findings -- 74% welcome direct mail if sent monthly.

  • Offline Media Influences Smartphone Searches, Purchases
    From March, 19th 2012 - added on March, 19th 2012

    A Google smartphone study finds that users notice mobile ads, that offline influences search, and that search results in purchases.

  • High Proportion of Display Ads Not Seen by Intended Audience
    From March, 19th 2012 - added on March, 19th 2012

    A review of user engagement with display ads finds that that nearly 40% of these ads are not seen by their intended audience.

  • Consumers Turning Off from Digital Ads
    From February, 24th 2012 - added on March, 12th 2012

    A new report finds that the majority of consumers feel there are too many digital ads, and that they are too pervasive.

  • Most Smartphone Owners Don't Want Ads Sent to Them
    From January, 10th 2012 - added on February, 17th 2012

    According to a survey of mobile phone owners, 55.2% do not want promotional messages sent to their phones.

  • Many Consumers Just Prefer Reading the Printed Versions of Magazines
    From February, 16th 2012 - added on February, 16th 2012

    There are almost 187 million magazine reading adults in the U.S. -- and almost half (46%) are interacting with their favorite magazines exclusively in print.

  • Coupons #2 Most Read Newspaper Section
    From January, 1st 2012 - added on February, 16th 2012

    Sunday newspaper ad inserts remain a sought out feature with consumers. Among all U.S. consumers, 29.6% regularly read the Sunday ad inserts.

  • Consumers: Traditional Ad Channels More Engaging
    From February, 9th 2012 - added on February, 13th 2012

    A 2012 study finds that traditional ad channels outperform digital channels in engaging American consumers. TV, magazine, and direct mail ads take top billing. Digital ads featured via search engines, social media and blogs rank at the bottom.

  • Consumers Turn to Print, TV, Radio, Not Social Media, for New Brand Info
    From February, 7th 2012 - added on February, 7th 2012

    Offline channels, such as TV, print media and radio -- not Facebook or Twitter -- are the ways consumers most frequently discovered new brands, products and services, recent research finds.

  • Women Most Notice Price, Quality Info in Advertising
    From January, 26th 2012 - added on January, 26th 2012

    The top elements of advertising that make women "take notice" are an easily found price (45%) and proof or details of quality (43%) followed by relevant messaging (39%) and ads that are easy to remember (28%).

  • Americans Still Prefer Print and Paper Communications
    From January, 18th 2012 - added on January, 20th 2012

    According to a recent survey, Americans have declared their preference for paper-based media in a digital world with 70% stating they prefer to read print and paper communications than reading off a screen.

  • Moms Lead Way In Use of QR Codes to Find Deals
    From November, 9th 2012 - added on January, 17th 2012

    A study examining the shopping behaviors of 8,000 U.S. mothers shows moms are more likely than the general population to include use of QR codes in their deal-finding arsenal.

  • Global Yellow Pages: Digital Revenues Overtake Print By 2015
    From December, 6th 2011 - added on January, 4th 2012

    BIA/Kelsey expects revenues from print and online directories to decline globally from $23.4 billion in 2011 to $22.0 billion in 2015, representing a compound annual growth rate of -1.5%. BIA/Kelsey believes newer services (websites, video, social, mobile, SEM) rather than established Internet Yellow Pages platforms will be the primary digital growth drivers for directory publishers in the coming years.

  • Electronic Media vs. Print: All Generations Prefer Paper
    From November, 15th 2011 - added on January, 4th 2012

    A European survey finds that paper is still the favored medium of all age groups -- including young adults.

  • Nearly 1 in 5 Smartphone Users Made a Purchase After Scanning a QR Code
    From January, 4th 2012 - added on January, 4th 2012

    A recent study of over 1,200 U.S. consumers looked at how people are using QR codes. While only 21% know QR codes by name, 81% of respondents recognize them by sight and nearly 20% of smartphone users say they have made a purchase after scanning.

  • Color Text & Graphics Get Envelopes Opened
    From April, 1st 2010 - added on December, 6th 2011

    Consumers say they're more likely to open envelopes with color text and graphics on the front.

  • Consumer Survey: "We Prefer Direct Mail"
    From December, 1st 2011 - added on December, 2nd 2011

    Epsilon Targeting's latest Consumer Channel Preference Study of nearly 5,000 U.S. and Canadian consumers, finds direct mail continues to deliver as consumers' preferred means of receiving marketing messages from brands.

  • Print Magazines Still Dominate Overall Magazine Engagement
    From November, 19th 2011 - added on November, 19th 2011

    In its annual Survey of the American Consumer, media and consumer research firm Gfk MRI interviewed approximately 26,000 American adults on their media consumption habits, including magazines. The latest survey finds that out of 1.6 billion magazine exposures, print was the format turned to by 9 out of 10 of the overall audience.

  • Online Ads: Who Is (And Isn't) Clicking and Why
    From November, 18th 2011 - added on November, 18th 2011

    A survey finds that two in three have clicked or acted on an ad in the past six months, yet for respondents who don't click on ads, 21% say the main reason is because they fear getting a computer virus, and another 17% don't trust ads to be truthful. One in 4 for say they ignore online ads altogether, regardless of ad relevance.

  • Young Marketers Embrace Direct Mail
    From June, 10th 2011 - added on September, 22nd 2011

    A marketing channel use survey conducted by Pitney Bowes and marketing research firm Vision Critical finds that direct mail is embraced by four out of 10 marketers and that marketers under 35 are also more likely than other age groups to use direct mail in their marketing mix.

  • Customers Say They Prefer Direct Mail and Email Marketing
    From September, 7th 2011 - added on September, 7th 2011

    According to a study of consumer preference for how brands communicate with them, consumers are using technology to control their relationships with brands and filter out unwanted communications. Direct mail and email marketing come out on top as the most accepted forms of communication.

  • Online Shoppers Like Receiving Print Advertising
    From February, 3rd 2011 - added on August, 5th 2011

    Over 10,000 online shoppers how they preferred to hear about upcoming sales and promotions from favorite web retailers. Not surprisingly, email promotions come out on top for online shoppers. Yet, the #2 spot went to print mail, with a full one-quarter of all online shoppers say a print catalog or a direct mail promotional piece received at home is preferred.

  • Nielsen: Shoppers Prefer Print Ads for Sales and Promotions
    From July, 5th 2011 - added on August, 5th 2011

    New research from Nielsen examining the benefits of print and digital advertising finds that shoppers prefer print advertising, followed by basic digital (websites, email).

  • The Influence of Print, Digital, and Social On Today's Purchase Decision
    From July, 6th 2011 - added on August, 5th 2011

    A national study commissioned by Google explores how the changing world of media is influencing the shopping decision-making and the roles that print, digital and social media are playing.

  • U.S. Adults Read 8 Different Magazines a Month
    From June, 22nd 2011 - added on August, 5th 2011

    According to media research firm Affinity, specializing in print and digital magazine audience measurement, more than 184 million American adults read magazines in print or electronic form every month (an average of 8.1 per month).

  • Magazines Boast Highest Levels of Consumer Engagement
    From January, 31st 2011 - added on June, 2nd 2011

    Magazines boast the highest levels of consumer engagement of any media, according to research performed by global neuroscience research company Neuro-Insight.

  • Traditional Ads Play Key Role in the Smartphone Purchase Funnel
    From April, 26th 2011 - added on May, 17th 2011

    Google/Ipsos OTX MediaCT smartphone consumer behavior study shows ads in traditional media plays a key role in motivating users for to perform searches to assist in their shopping and subsequent purchases.

  • Traditional Advertising Has Most Impact on Buying Decisions
    From March, 23rd 2011 - added on April, 4th 2011

    According to Deloitte's fifth edition "State of the Media Democracy" survey, consumers say that the advertising that has the most impact on their purchasing decisions is delivered via traditional media.

  • Print Ads Garner Greater Attention than Online Ads
    From March, 23rd 2011 - added on April, 4th 2011

    Deloitte's fifth edition "State of the Media Democracy" survey finds consumers pay greater attention to print advertising than they do online ads.

  • Direct Mail ROI: Every Dollar Spent Generates $12.57 In Sales
    From June, 30th 2010 - added on February, 2nd 2011

    According to the DMA, a dollar investment in direct marketing advertising generates $12.57 in sales.

  • Enthusiasm for Print Magazines Remains Strong
    From February, 1st 2011 - added on February, 2nd 2011

    According to Deloitte's State of the Media Democracy survey, while 2010 witnessed another explosion of digital content, print magazines have "survived the digital tsunami," and that magazine advertising remains an important source of info for U.S. consumers.

  • Video Recap: "Print Delivers" the Message (Fall 2010 )
    From November, 30th 2010 - added on December, 2nd 2010

    A succinct, informative video recap of the latest Print Delivers presentation in Chicago on November 2, sponsored by The Print Council, featured on Kodak's B2B YouTube channel.

  • Young Adults Most Trusting of Advertising Claims
    From November, 8th 2010 - added on November, 9th 2010

    Nine in 10 US adults 18-34 trust advertising at least sometimes, the highest trust level of any age group, according to results of an Adweek Media/Harris Poll.

  • TransPromo Takes Off with B2B Companies
    From October, 8th 2010 - added on November, 2nd 2010

    A Pitney Bowes Inc. survey of B2B companies shows that TransPromo -- the practice of adding marketing messages to bills and statements and other transactional documents -- is "moving from a much-talked-about projection to a widely implemented reality."

  • The Impact of Print Magazine Ad Placement on Readership
    From October, 21st 2010 - added on October, 26th 2010

    Top-line results from Starch Advertising Research's analysis on the effect print magazine ad placement has on reader attention.

  • Affluent Millennials Open to Advertising
    From September, 13th 2010 - added on October, 5th 2010

    According to the 2010 Ipsos Mendelsohn Affluent Survey, contrary to the popular belief that 18 to 34-year old consumers are more likely to reject or avoid advertising than older affluent consumers -- they are, in fact, actually more interested in ads featured in nearly all mediums.

  • Young Adults Prefer Offline Marketing Offers to Online
    From August, 24th 2010 - added on August, 26th 2010

    North American consumers in the 18-34 year-old demographic prefer, by a wide margin, to learn about marketing offers via postal mail and newspapers rather than online sources such as social media platforms, according to national survey research from ICOM.

  • College Kids Prefer Printed Textbooks Over Digital
    From May, 25th 2010 - added on June, 14th 2010

    Three out of four (74%) US college students still prefer to use a printed textbook when taking a class, according to the findings of a Student Watch study conducted by OnCampus Research.

  • Video Recap: The Power of Print - Dallas (Spring 2010)
    From May, 17th 2010 - added on May, 17th 2010

    A fast-moving, informative recap of the latest Print Delivers presentation sponsored by The Print Council, featured on Kodak's B2B YouTube channel.

  • Consumers Prefer Print for Catalogs, Bills, Statements
    From April, 21st 2010 - added on April, 27th 2010

    According to a survey of 1,500 US adult consumers, most prefer print to e-mail for bills, invoices, financial statements and catalogs.

  • Magazine Cover Ads Often Outperform Other Premium Spots
    From February, 10th 2010 - added on February, 11th 2010

    Research from Affinity's Vista service about ads on the front covers of magazines -- where advertising had long been seen as controversial within the industry -- finds that advertising can work very well and often outperform ads placed in a magazine's other premium spots.

  • Print Outscores Other Media With Bargain Hunters
    From January, 18th 2010 - added on January, 19th 2010

    An AdweekMedia/Harris Poll asked consumers their thoughts about the advertising vehicles most likely to assist them in searching out bargains and sales. As reported by AdWeek, "print outscored other media as a venue for ads that would help a person find bargains."

  • MIT Study Deflates Online Ad Advantages
    From January, 4th 2010 - added on January, 4th 2010

    Online advertising can prove better at targeting certain demographics than traditional media, but the increased competition of today's landscape means that these advantages do not automatically translate into greater profits says a study from the MIT Sloan School of Management.

  • Recession Equals Marketing Opportunity
    From December, 8th 2009 - added on December, 14th 2009

    Research regarding advertising during a recession found that companies that maintained or increased their ad spend during a recession saw a 275% increase in sales growth during and for the three years following. Companies that cut back or stopped advertising experienced only a 19% increase.

  • 2010 Census: The "Average" American No Longer Exists
    From October, 12th 2009 - added on October, 15th 2009

    The 2010 Census is expected to find that nearly 310 million people live in the US, but, according to demographics expert Peter Francese one person will be missing: the average American.

  • Consumers Value TransPromo Documents
    From September, 30th 2009 - added on October, 1st 2009

    According to a study commissioned by InfoPrint Solutions, all consumers, but particularly young people, continue to value the financial documents they receive in the mail alongside online access. The study, conducted by Forrester Research, shows that consumers value personalized marketing on their bills and statement online, but even more so on paper.

  • Teen Shoppers Notice Mall Advertising
    From June, 4th 2009 - added on June, 5th 2009

    Arbitron and Scarborough Research's Teen Mall Shopping Attitude and Usage Study finds that 95% of teens notice mall advertising.

  • Reasons That Compel Consumers to Open Their Direct Mail
    From January, 15th 2009 - added on February, 16th 2009

    Adult consumers share reasons that make a difference as to what direct mail they open -- such as timing, personalization, and interesting packaging are top reasons.

  • Online Ad Clutter Reduces Effectiveness and Brand Opinion
    From December, 15th 2008 - added on February, 5th 2009

    According to a survey from Burst Media, ad cluttered websites annoy their audience and leave consumers with a less favorable opinion of an advertiser whose ads appears on such a page.

  • Personalizing Direct Mailings
    From April, 27th 2005 - added on November, 16th 2007

    The results of a study comparing consumer response rates to a range of different direct marketing creative executions.