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2010 Census: The "Average" American No Longer Exists


October 2009 -- The 2010 Census is expected to find that nearly 310 million people live in the US, but, according to demographics expert Peter Francese one person will be missing:  the average American.

The concept of an ‘average American’ is gone, probably forever,” Francese writes in 2010 America, a new Ad Age white paper.  “The average American has been replaced by a complex, multidimensional society that defies simplistic labeling.” 

Selected findings of 2010 America:





Source:  Advertising Age, New U.S. Census to Reveal Major Shift: No More Joe Consumer, October 12, 2009.