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The Impact of Print Magazine Ad Placement on Readership


October 2010 -- Starch Advertising Research recently undertook an analysis on the effect print magazine ad placement has on reader attention. The analysis compared ad placement next to different types of editorial content as well as placement opposite other ads.

Starch examined 67,904 advertisements appearing in consumer magazines from January 2009 through June 2010 -- across 1,884 magazine issues—according to their adjacencies.

Starch's analysis found that:

Graphic Source:  Gfk MRI




Source: Gfk MRI, Cover-to-Cover: Insights from Starch Advertising Research into Print Ad Effectiveness, October 2010.