Direct Mail ROI: Every Dollar Spent Generates $12.57 In Sales
Direct Mail
According to the Direct Marketing Association (DMA), in 2010 every dollar spent on direct marketing advertising resulted in $12.57 in direct marketing-driven sales, on average.
|
ROI: Summary of DM-Driven Sales Per $1 of DM Advertising |
|||||
|
Return by Medium |
2004 |
2008 |
2009 |
2010 |
2014 |
|
Direct Mail |
$12.33 |
$12.55 |
$12.53 |
$12.57 |
$12.61 |
|
Direct Mail (Non-Catalog) |
$15.59 |
$15.52 |
$15.22 |
$15.28 |
$15.48 |
|
Direct Mail (Catalog) |
$7.06 |
$7.28 |
$7.32 |
$7.34 |
$7.27 |
|
Telephone Marketing |
$8.49 |
$8.57 |
$8.48 |
$8.42 |
$8.29 |
|
Internet (Non E-Mail) |
$25.93 |
$19.88 |
$19.83 |
$19.86 |
$19.77 |
|
Internet Display |
$25.53 |
$19.78 |
$19.57 |
$19.57 |
$19.21 |
| Internet Search |
$27.60 |
$21.84 |
$21.85 |
$21.90 |
$21.93 |
| Social Networking |
NA |
$12.57 |
$12.39 |
$12.45 |
$13.02 |
| Internet Other |
$17.59 |
$16.62 |
$16.48 |
$16.75 |
$17.03 |
|
Commercial E-Mail |
$58.01 |
$44.93 |
$43.62 |
$42.08 |
$36.70 |
|
DR Newspaper |
$13.26 |
$12.77 |
$12.46 |
$12.26 |
$11.89 |
|
DR TV |
$7.02 |
$6.81 |
$6.63 |
$6.62 |
$6.48 |
|
DR Magazine |
$10.30 |
$10.11 |
$10.27 |
$10.26 |
$10.06 |
|
DR Radio |
$8.66 |
$8.60 |
$8.29 |
$8.28 |
$8.09 |
|
Insert Media |
$11.76 |
$11.60 |
$11.45 |
$11.43 |
$11.35 |
|
Other* |
$6.93 |
$7.01 |
$6.89 |
$6.91 |
$6.87 |
*Other includes all other trackable DM delivered media including outdoor, facsimiles, podcasting, displays, and kiosks.
Source: The Direct Marketing Association (DMA), The Power of Direct Marketing, 2009-2010
