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Enthusiasm for Print Magazines Remains Strong


February 1, 2011 --   According to Deloitte's State of the Media Democracy survey, "while 2010 witnessed another explosion of digital content and scores of new entertainment-friendly mobile devices coming to market, the adoption of certain digitally formatted content is taking longer to catch on than some would have expected."  Print magazines have "survived the digital tsunami."

According to the survey:

"Enthusiasm for printed magazines is consistent across all age groups, a unique result in consumer attitudes across all the media categories, we surveyed,'' said James McDonnell, principal, Deloitte Consulting LLP.

Deloitte's State of the Media Democracy survey assesses media consumption preferences of nearly 2,000 U.S. consumers, ages 14 to 75 years old, revealing significant trends.


About:  Deloitte's fifth edition State of the Media Democracy survey was conducted by Harrison Group, an independent research company, between September 10 and October 8, 2010. The online survey polled nearly 2,000 consumers between the ages of 14 and 75 years old in the US. The survey results have a margin of error of /- 2%,

Source: PR Newswire, Deloitte's 'State of the Media Democracy' Survey: TV Industry Embraces the Internet and Prospers, February 1, 2011.