Enthusiasm for Print Magazines Remains Strong
February 1, 2011 -- According to Deloitte's State of the Media Democracy survey, "while 2010 witnessed another explosion of digital content and scores of new entertainment-friendly mobile devices coming to market, the adoption of certain digitally formatted content is taking longer to catch on than some would have expected." Print magazines have "survived the digital tsunami."
According to the survey:
Since 2007, a consistent 70 % of U.S. consumers state that they enjoy reading printed magazines -- even though they know that they could find most of the same content online
More than eight out of 10 consumers who read a magazine in the past six months state that reading the printed copy is their favorite method. This has been consistent since 2007
More than half (55%) of respondents subscribe to printed magazines
More than half (55%) of consumers surveyed report that an important feature of printed magazines is the advertising that helps them learn about new products and services for themselves and their families.
"Enthusiasm for printed magazines is consistent across all age groups, a unique result in consumer attitudes across all the media categories, we surveyed,'' said James McDonnell, principal, Deloitte Consulting LLP.
Deloitte's State of the Media Democracy survey assesses media consumption preferences of nearly 2,000 U.S. consumers, ages 14 to 75 years old, revealing significant trends.
About: Deloitte's fifth edition State of the Media Democracy survey was conducted by Harrison Group, an independent research company, between September 10 and October 8, 2010. The online survey polled nearly 2,000 consumers between the ages of 14 and 75 years old in the US. The survey results have a margin of error of /- 2%,
Source: PR Newswire, Deloitte's 'State of the Media Democracy' Survey: TV Industry Embraces the Internet and Prospers, February 1, 2011.