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U.S. Adults Read 8 Different Magazines a Month


June 22, 2011 -- Media research firm Affinity, specializing in magazine audience measurement and accountability tracking, has released the spring wave of its American Magazine Study (AMS).

According to the study, which reports magazine audience estimates for the country’s leading publications in both print and digital formats:



About:  The spring 2011 release of the AMS study covers 172 titles and represents interviews with more than 60,000 American adults over the past year.    The study covers magazines as well as a magazine's digital audience (magazine websites, social networks, e-subscriptions and magazine apps).

Source:  Affinity news release, Affinity's American Magazine Study Reports Total Reach of Magazine Brands, June 22, 2011.