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Print Magazines Still Dominate Overall Magazine Engagement



November 17, 2011 -   In its annual Survey of the American Consumer, media and consumer research firm Gfk MRI interviewed approximately 26,000 American adults on their media consumption habits.  Results of it's latest print and digital magazine readership survey




Total Gross Magazine Audience Estimates 
(March-October 2011)


Total Gross Magazine Audience 1.580 Billion
Total Gross Print-Only Audience 1.278 Billion
Total Gross Both Digital & Print Audience    135 Million
Total Gross Digital-Only Audience    166 Million




Source:  Gfk MRI Survey of the American Consumer™, March-October 2011

About:  When conducting its national Survey of the American Consumer™, GfK MRI interviews approximately 26,000 U.S. adults in their homes each year, asking about their use of media, their consumption of more than 6,000 products in 550 categories, their lifestyles and their attitudes.  Because these interviews are structured as an area probability study, the results are projectable to the entire U.S. adult population.  The Survey also serves as a foundation for an array of innovative GfK MRI research products that answer the market's need for granular cross-media and consumer-focused information.

Sources:  Gfk Mri press release, Digital-Only Magazine Reading is 11% of Total Gross Audience, November 17, 2011 and Folio, Print-Only Impressions Still Dominate Overall Magazine Audience Engagement, November 18, 2011.