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Personalizing Direct Mailings

Personalization/Targeted Ads

Results regarding personalization from the InfoTrends/CAP Ventures, The Impact of Color in Graphic Design report.  The study compared consumer response rates to a range of different direct marketing creative executions. 

Select findings:


Source:  InfoTrends, InfoTrends/CAP Ventures Analyzes the Impact of Color in Graphic Design, Direct Mail & Transaction Documents, April 27, 2005.