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Nearly 1 in 5 Smartphone Users Made a Purchase After Scanning a QR Code


January 4, 2011 -- A study of over 1,200 U.S. consumers conducted by custom research firm, Chadwick Martin Bailey (CMB) and market research firm iModerate Research Technologies, looked at how people are using Quick Response, or QR codes, and what they’re looking for when they scan.  The Consumer Pulse study also looks at what will motivate consumers to make it part of their purchase process.

The study found:


“Consumers are curious about QR codes and the information they can get,” notes Jeff McKenna, Senior Consultant at Chadwick Martin Bailey. “But companies need to understand what consumers expect from a scan whether it’s more information, a coupon, or exclusive offer. Companies who use QR codes successfully to drive engagement or sales will be those who meet customer expectations and offer compelling reasons to scan.”


To fully contextualize this research, iModerate conducted one-on-one conversations with 22 Americans over age 18. In the words of respondents:



About: This study was done as part of Chadwick Martin Bailey’s self-funded CMB Consumer Pulse program. Data was collected from 1,228 U.S. adults (aged 18 and over) via a nationally representative online survey questionnaire by Chadwick Martin Bailey in October of 2011. In addition, iModerate Research Technologies conducted one-on-one online conversations to more fully contextualize their holiday shopping plans.

Source:  PRWeb, New Study Reports Nearly 1 in 5 People Made a Purchase After Scanning a QR Code, January 4, 2011.