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Direct Mail Promotions Catch the Eye

Direct Mail

March 21, 2012 -- Marketing research firm Ask Your Target Market (AYTM) recently undertook a survey examining the effectiveness of direct mail -- Are customers more likely to look at their mail than they are at emails? Make purchases based on offers received?

Surveying 400 U.S. adults online panel participants, they found:
Source:  AYTM
As stated by AYTM's Anne Pilon, “Electronic communication may be a cheaper, easier option for many businesses, but it seems that some Americans might still respond well to receiving direct mail instead.”

Source: AYTM, Direct Mail Survey: Some Customers Still Prefer Mail to Email, March 21, 2012.