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U.S. Direct Marketing Spend By Medium

Ad Projections


 
U.S. Direct Marketing Spend By Medium
Channnel 2006
$ bil.
2011
$ bil.
2012
$ bil.
2016
$.bil
CAGR
2006-2011
CAGR
2011-2016
Commercial Email 0.8 1.6 1.7 2.3 13.8% 8.6%
Direct Mail (Catalog) 20.1 17.3 17.7 20.5 -3.0% 3.5%
Direct Mail (Non-Catalog) 33.0 32.8 33.4 37.1 -0.1% 2.5%
Insert Media 1.9 2.1 2.2 2.3 2.4% 1.7%
Internet Display 5.0 8.5 9.5 14.1 11.3% 10.6%
Internet Search 8.4 13.9 15.6 22.4 10.6% 9.9%
Social Media/Networking 0.6 2.5 3.0 6.1 34.4% 19.4%
Mobile 0.1 0.9 1.2 3.1 75.2% 28.7%
Source: DMA 2012 Statistical Fact Book

Source:  Direct Marketing Association, 2012 Statistical Fact Book.