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Effective Store Signage Pays Off in Sales


May 14, 2012—A survey examining the attraction and impact of small business store signage on the American consumer -- and its impact on their intent to visit a store, make a purchase and more -- finds a solid connection between good signs and positive consumer action.

The survey, commissioned by FedEx Office, a small business marketing solutions firm, in conjunction with Ketchum Global Research & Analytics, finds:
About: FedEx Office, in conjunction with Ketchum Global Research & Analytics, worked with ORC International to conduct a telephone omnibus survey of 1,000 Americans aged 18 years and older. A small business owner screener question resulted in an end sample of 914 respondents; the margin of error is +/-3.1 percent. The interviews were conducted in March 2012.

Source: Printing Impressions, FedEx Office Survey Finds Effective Signage Critical to Store Sales, May 14, 2012.