It's Hip to be Square: QR Code Use Soars
Mobile
June 2012 -- According to Multichannel Merchant Outlook 2012-2013, the number of merchants using QR codes as part of their marketing strategy has more than quadrupled to nearly half (47%), compared to last year when just 8% of sellers reported employing them.
The survey, released in June 2012, shows that a fair number of merchants (38%) are not using QR codes, and a further 15% aren’t yet using QR codes but are considering doing so.
Source: Multichannel Merchant Outlook 2012-2013
The annual survey also examines how sellers are using QR codes for consumers to scan with their mobile devices, such as smartphones.
It finds that 63.2% of respondents are using them in print catalogs (up 28.2% from last year), 47.4% feature them on postcards and other non-catalog mail pieces (up 12.4%), and two in five merchants (40.4%) are using them as part of their marketing collateral (signs, bags, etc.).
Source: Multichannel Merchant Outlook 2012-2013
About: An online survey was fielded by Multichannel Merchant April 19-May 21, 2012. Subsequent mailings were sent to Multichannel Merchant’s subscriber list, as well as to those of sister publications Chief Marketer and DIRECT. Emails were also sent to members of Multichannel Merchant’s two LinkedIn groups, and tweeted. When the survey closed there were 952 respondents. Of those, 654 (69%) indicated that their company was an online merchant, retailer, manufacturer, publisher/media or a wholesale distributor. Those active respondents form the basis of the survey results.
Source: Multichannel Merchant, Multichannel Merchant Outlook 2012-2013, June 2012.
