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Study Reveals Link Between Magazines and Social Among Millennials


August 23, 2012 -- A new study by the Association of Magazine Media (formerly Magazine Publishers of America, or MPA) finds that social media use "enhances the distribution and consumption of magazine content, and fosters deeper engagement among young readers."

The study, Magazine Media Readers Are Social, conducted independently by research firm GfK MRI,  was designed to explore the relationship with social media platforms and magazine media readers 18 to 34 years of age, known as the Millennials, or Generation Y.

Key findings from the survey of over 1,000 younger consumers finds this generation enjoys and engages with magazine content --  they're just reading them in different ways.  


Methodology: GfK MRI, an independent research firm, was commissioned by MPA to conduct a study among adults 18-34 who read magazines and use social media. Respondents were recruited to an online survey via an email invitation sent to members, aged 18-34, of the Survey Sampling International (SSI) panel. The study was fielded from April 11-16, 2012. A total of 1,019 respondents completed the survey.

Source: The Association of Magazine Media, Magazine Media Readers Are Social, August 23, 2012.