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Biz Publishing Sector Cautious About Mobile

Mobile



October 23, 2012 -- A recent study of publishing executives conducted by American Business Media and media market researcher Outsell Inc. finds them taking a cautious approach in developing mobile strategies for their content.

The study, “Anytime, Anywhere: Mobile Benchmarks and Directions for B-to-B,” was based on an online survey conducted in August 2012 with 104 C-level business publishing and operational executives at ABM member companies.

The study found:
 

 

 


Source:  ABM/Outsell Mobile Survey, August 2012

 

 

 


For more results from the study and the slide deck on the ABM/Outsell presentation from the Executive Forum, click here [pdf].


Sources: BtoB Media Business, At ABM Executive Forum: Study finds publishers cautious about mobile, October 23, 2012 and Folio, ABM Adds Nine Companies to Membership Roster, October 23, 2012.