Site-wide links

Study Reveals Online Marketing is Falling Short with Consumers

Consumer Attitudes

October 24, 2012 -- Digital marketing is not meeting the needs of American consumers, according to new research released from Adobe and research firm Edelman Berland. 

The study, Click Here: The State of Online Advertising provides insights into the beliefs of both consumers and professional marketers. Interestingly, both consumers and professional marketers believe that traditional marketing is still more effective than online marketing.
Key Findings:


Q. Where do you prefer to look at an ad?








About: The online study was commissioned by Adobe and produced by research firm Edelman Berland. It was conducted October 8-16, 2012 as an online survey among a nationally representative sample of 1,000 adults, 18 years or older, and 250 professional U.S. marketers. The margin of sampling error at the 95% confidence level is ± 3% for consumers and ± 6% for marketers.

Source:  Adobe, U.S. Study Reveals Online Marketing is Failing with Consumers, October 24, 2012.

U.S. Study Reveals Online Marketing is Failing with Consumers