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Small Biz Says Business Cards 'Critically Important for Networking'

Business Cards

October 18, 2012 -- According to an independently conducted Ipsos poll commissioned by custom card printer MOO, one-third (34%) of small business owners say that using business cards to network is ‘very impactful,' and 40% strongly agree that their business card ‘is critically important for successfully networking.'

The average American small business owner distributes approximately 40 business cards in a given month, compared to an average of 24 business cards given out monthly by the general businessperson, according to the survey.

Within both groups, those who see business cards as ‘very impactful’ for networking are more likely to distribute approximately 13 more business cards per month compared to those who see business cards as ‘less impactful’.
Additional poll findings:








About: These are some of the findings of an Ipsos Reid poll conducted between July 30th -August 8th, 2012, on behalf of For this survey a sample of 1,007 American respondents, 702 respondents were general business card users and 305 were small business owners who use business cards, were interviewed online. The poll has a credibility interval of +/- 3.5%.

Source:  Ipsos, More American Small Business Owners (34%) Than General Americans (24%) Believe Using Business Cards to Network is ‘Very Impactful.’ October 18, 2012.