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Two-Thirds of Mobile Users Plan to Holiday Shop In-Store with Their Device in Hand


November 6, 2012 -- New analysis from the research platform Prosper Mobile Insights™ shows how smartphone and tablet users are likely to engage with their devices for holiday shopping. Key Points:
About: The Prosper Mobile Insights Mobile Survey was conducted October 2012, among 333 smartphone and tablet users (ages 18+) on their devices. Gender: male (56%), female (44%). Average respondent age: 46.The margin of error=5.4%
Source: Prosper Mobile Insights, Mobile Holiday Shopping Report: 2 in 3 Mobile Holiday Shoppers Plan to Compare Prices In-Store via Smartphone/Tablet, accessed November 6, 2012.