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Email Clutter: 44% Say More Than Half of Their Emails Come From Marketers


November 5, 2012 -- A survey of nearly 1,100 U.S. adults finds 44% say that more than half of the new emails they received the week prior came from marketers. For the majority of respondents these email are landing in their primary email account along with their personal emails.
Approximate what percent of the new emails in your box last week came from marketers (including daily deals, retail newsletters, and sales alerts)?
 Less than 20% 20%
 More than 20% 37%
 More than 50% 26%
 More than 65% 10%
 More than 80% 7%
 Close to 100% 1%
 Source: Blue Kangaroo Survey On Marketing, September 2012







About: The survey was conducted online by Research Now, with WebStar Research, on behalf of ChoozOn Corporation d.b.a. Blue Kangaroo, August 23-27, 2012. Sample: 1,090 U.S. adults, aged 18-64, Female/Male 60%/40%, balanced to approximately match U.S. online audience by age, region, income, & education.

Source:  Blue Kangaroo, Blue Kangaroo Survey on Marketing September 2012. Accessed November 8, 2012.