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Marketers: Cross-Channel Marketing Essential; Execution Challenges Hinder Success


October 2012 -- A commissioned study conducted by Forrester Consulting on behalf of global interactive marketing provider ExactTarget examines key challenges marketers face with their cross-channel marketing efforts.

Based on a summer 2012 survey of 211 U.S. marketers who lead campaigns for companies with revenues greater than $100 million, key study findings:








Source:  ExactTarget: The Keys To Successful Cross-Channel Marketing, accessed November 15, 2012.