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Print Catalogs Remain Essential to Many Consumers


November 21, 2012 -- Consumers continue to rely heavily on the print catalogs they receive in the mail, according to a survey of more than 800 randomly-chosen U.S. adult consumers, commissioned by the American Catalog Mailers Association (ACMA) to understand consumers’ opinions and behaviors surrounding catalogs.

Key findings:




Source:  ACMA's Catalogs: The Consumers’ Point of View




“Print catalogs have undergone a transition in recent years,” says ACMA President & Executive Director Hamilton Davison. “Despite much attention to online shopping, consumers still turn to their catalogs for crucial shopping guidance. Catalogs are also great browsing vehicles that far exceed online methods in color accuracy, texture and product depth.”
About: ACMA commissioned the study conducted by FGI Research in two rounds; one completed in January 2012 and the second round completed in November 2012. FGI conducted a telephone survey among a randomly dialed nationwide sample of consumers ages 18 and up. A total of 817 responses were collected with 86% of the respondents saying they receive catalogs in the mail. While the majority of the survey focused on those who receive catalogs, a few sections included those who do not receive catalogs. Statistical significance testing in this report was done at the 95% confidence level.

Source:  American Catalog Mailers Association, Catalogs: The Consumers’ Point of View, accessed November 26, 2012.