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Social Media Ads: Not Engaging Majority of Viewers

Social Media

December 6, 2012 -- Nielsen’s “Social Media Report 2012," which examines all aspects of social media including advertising, reveals 33% of consumers find ads on social networking sites to be more annoying than other online ads.

Additional findings:






About: The data is based on a representative sample of 1,998 adult (ages 18+) social media users who were recruited from the Nielsen Online Panel. “Social media user” is defined as participating, talking, and networking online through various platforms to share information and resources. This includes Internet forums, blogs, Facebook, Twitter, video sharing, consumer rating and other social networking websites. The online survey was fielded from July 19 to August 8, 2012.

Source: Nielsen, Social Media Report 2012, accessed December 7, 2012.