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Survey Finds Majority of Americans Support "Do Not Mail"

Consumer Attitudes

December 4, 2012 -- A Privacy and Advertising Mail survey by UC Berkeley School of Law finds the majority of Americans support a Do Not Mail (DNM) initiative. The national data shows 81% of respondents support the creation of a service similar to the popular Do Not Call registry.

The survey asked, "Some people think there should be a system like the National Do Not Call list that would help reduce the amount of advertisements you receive in your postal mailbox. Would you strongly support, support, oppose, or strongly oppose the creation of such a system?" The survey avoided any mention of “privacy” as a value, in order to avoid biasing the question in favor of a connection between advertising mail and privacy.

Source: Privacy and Advertising Mail survey by UC Berkeley School of Law






About: The Berkeley Consumer Privacy Survey obtained telephone interviews with a nationally representative sample of 1,203 U.S. adult Internet users living. The response rate for the landline samples was 16 percent. The response rate for the cellular samples was 14 percent. Interviews were done in English by Princeton Data Source from January 27-February 12, 2012. Statistical results are weighted to correct known demographic discrepancies. The margin of sampling error for the complete set of weighted data is ± 3.4 percentage points.

Source: UC Berkeley Law School, Survey Finds Americans Support “Do Not Mail,” December 4, 2012.  

-->> Click here to see read our fuller summary of the paper