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Smartphones Now Account for 17% of Time Spent With Internet



December 17, 2012 -- As consumers increasingly rely on smartphones as a major source of Internet access, new GfK analysis shows that social media represents by far the largest share of online time via these devices.






Share of Time Activity by Device, 2012

Source: Gfk, December 2012






About: Gfk's MultiMedia Mentor® tracks use of eight major media. These survey results are based on interviews with 2,616 members of KnowledgePanel®, an online panel derived from a statistically projectable sample of the U.S. population. Interviewing for this latest wave of Mentor data was conducted between February and July 2012 with panel members ages 13 to 64.

Source: Gfk, Social Media Dominates Smartphone Internet Time, Accounting for Almost One-Third of Minutes, December 17, 2012.