Survey: Consumers Respond Most to QR Codes Found In Magazines
Jan. 15, 2013—According to a new Pitney Bowes report, 2012 QR Codes Use in the U.S. and Europe: Getting ahead of the emerging QR code marketing trend, Quick Response (QR) codes are “gaining increased acceptance among consumers in North America and Europe.”
Pitney Bowes surveyed 5,000 smartphone users – 2,000 in the U.S. and 1,000 in France, Germany, and the UK respectively. The survey asked consumers whether they had used QR codes and if so, where the QR codes had been located. Findings:
ONE IN 5 AMERICANS HAVE SCANNED A QR CODE
- On average, 15% of all respondents say they have used a QR code. The study shows Americans use of QR codes is slightly ahead of European equivalents, due to “almost a third of the (U.S.) population” owning smartphones (U.S–19%, UK–15%, Germany–14%, France–12%).
- Unsurprisingly, QR code use is an average 27% for consumers in the 18- to 34-year-old group.
LOCATION OF QR CODES MOSY OFTEN SCANNED
- Consumers have responded most to QR codes found in magazines (15%), and on consumer packages (13%) and mail pieces (13%), such as direct mail and bills and statements.
Source: Pitney Bowes, 2012 QR Codes Use in the U.S. and Europe, 2013
Source: Pitney Bowes, 2012 QR Codes Use in the U.S. and Europe, January 15, 2013.