Nielsen: The U.S. Device Media Universe 2013

Trends/Issues

Nielsen's State of the Media: U.S. [Device] Consumer Usage Report 2012 provides an overview of U.S. device usage and audiences--from mobile phones to tablets to television. 

Select facts:
 

• 289 million people own at least one television and nearly 120 million people, within homes owning televisions, own four or more TV sets.
• Smartphone owners officially make up the majority of mobile subscribers, as 56% owned a smartphone as of Q3 2012.
• Women spend more time than men watching traditional TV, 153 hours a month in total.
• 162 million Americans watch online video, averaging 5.9 hours per person in a month.
• Top smartphone shoppers' activity is locating a store (78%).

[Click graphic to enlarge]

Source:  Nielsen’s State of the Media – U.S. Consumer Usage Report 2012,  January 2013.