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Online Video Ad Views Experience 59% Y-O-Y Growth

Online Video

January 14, 2013 – The latest data from comScore Video Metrix service finds U.S. Internet users viewed 11.3 billion video advertisements in December 2012. The number of video ads viewed were twice as many as January 2012, representing a 59% year-over-year growth, reports Marketing Charts.

Source of Data: comScore, December 2012. Source of graphic: Marketing Charts

Additional December 2012 online video findings:


About: Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.

Source: comScore, comScore Releases December 2012 U.S. Online Video Rankings, Jan. 14, 2013, and Marketing Charts, Americans Watched More Online Video Ads in December Than in Any Prior Month, Jan. 15, 2013.