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Content Marketing Is Top 2013 Priority For Digital Marketers

Digital/Online



January 2013 -- According to an Econsultancy study produced in association with Adobe, when asked for the three top leading digital-related opportunities for 2013, marketers choose 1) content marketing, 2) conversion rate optimization, and, 3) social media engagement.
 
Digital Marketers: Top Priorities for 2013
(% of respondents top-3 priorities)
 Digital Opportunity 2012 2013
 Content marketing 29% 39%
 Conversion rate optimization 34% 39%
 Social media engagement 39% 38%
 Targeting and personalization n/a 37%
 Content optimization 39% 31%
 Mobile optimization 29% 30%
 Brand building/viral marketing 32% 26%
 Joining up online and offline data 24% 24%
 Marketing automation 15% 11%
 Video marketing 21% 11%
 Social media analytics 19% 9%
 Internet connected TV N/A 0%
 Source: Econsultancy, 2013


 

About: The Econsultancy 8th Quarterly Digital Intelligence Briefing is based on an online survey of more than 700 client-side (53%) and agency (47%) respondents, carried out in October 2012. 60% are based in the UK, 40% in North America, while 46% are B2C-focused, 32% B2B-focused, and the remainder equally focused on both.

Source: Marketing Charts, Content Marketing Top Priority for Digital Marketers This Year, Jan. 10, 2013.