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Content Marketing Growing; Print Media a Top Vehicle

Content Marketing

January 14, 2013 --  According to a survey Ad Age conducted in late 2012 of nearly 600 U.S. marketers, content marketing is claiming a growing share of marketers' budgets -- 12% on average -- and more than half of marketers (55%) plan to spend even more in the coming year. Additional findings:

Source: Ad Age, Solving the Content Creation Conundrum, Jan. 14, 2013.