Smartphone Ownership at 54%; Jumps 5% in Three Months
Mobile
February 6, 2013 -- The latest data from digital world measuring firm comScore finds smartphone ownership is at 54% -- up 5% since September. Apple ranked as the top smartphone manufacturer with 36.3% share, while Google Android led as the to smartphone platform with 53.4% share.
Smartphone Platform Market Share
125.9 million people in the U.S. owned smartphones (54% mobile market penetration) during the three months ending in December, up 5% since September.
Google Android ranked as the top smartphone platform with 53.4% market share (up 0.9 percentage points), while Apple’s share increased 2 percentage points to 36.3%.
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Top Smartphone Platforms 3 Month Avg. Ending Dec. 2012 vs. 3 Month Avg. Ending Sep. 2012 Total U.S. Smartphone Subscribers Ages 13+ Source: comScore MobiLens |
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| Share (%) of Smartphone Subscribers | |||
| Sep-12 | Dec-12 | Point Change | |
| Total Smartphone Subscribers | 100.0% | 100.0% | N/A |
| 52.5% | 53.4% | 0.9 | |
| Apple | 34.3% | 36.3% | 2.0 |
| RIM | 8.4% | 6.4% | -2.0 |
| Microsoft | 3.6% | 2.9% | -0.7 |
| Symbian | 0.6% | 0.6% | 0.0 |
About: The report looks at key trends in the U.S. mobile phone industry during the three month average period ending December 2012. The study surveyed more than 30,000 U.S. mobile subscribers age 13 and older. Data on mobile phone usage refers to a respondent’s primary mobile phone and does not include data related to a respondent’s secondary device.
Source: comScore, comScore Reports December 2012 U.S. Smartphone Subscriber Market Share, Feb. 6, 2013
