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75% of Advertisers Use Social Ads, Half Integrate With Print

Social Media



February 13, 2013 -- The majority of advertisers are taking an integrated approach to social media advertising, according to The Paid Social Media Advertising Report 2013, by Vizu, a Nielsen company.
 
According to the survey of more than 500 U.S. digital marketing and media professionals, “marketers are increasing budgets and using social media in conjunction with other advertising channels, but return on investment (ROI) continues to be a question.”
 
Findings:

75% OF RESPONDENTS EMPLOY SOCIAL MARKETING
 
FOR THOSE WITHOUT A DEDICATED SM BUDGET, MOST DOLLARS ARE SHIFTING FROM PRINT BUDGET
 
SOCIAL MEDIA BEING INTEGRATED WITH OTHER ONLINE, AS WELL AS OFFLINE, TACTICS
 

 
Source: The Paid Social Media Advertising Report 2013



PRINT IS TOP OFFLINE CHANNEL ADVERTISERS INTEGRATE SOCIAL MEDIA WITH


SOCIAL MEDIA'S EFFECTIVENESS IN QUESTION DUE TO LACK OF METRICS
 


Source: The Paid Social Media Advertising Report 2013



About:  More than than 500 U.S. digital  marketing and media professionals were surveyed online in Sept-Oct 2012 by Digiday, on behalf of Vizu. Results were summarized and cross-tabbed in order to identify consistencies or inconsistencies in each constituent’s viewpoints regarding paid social media advertising in 2013 and opportunities to improve the outlook.

Source:  Vizu, The Paid Social Media Advertising Report 2013, accesed Feb. 14, 2013.