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Online Nearly Catches Up to TV Watching

Consumer Attitudes


March 2013 -- In January 2013, customer experience research and consulting firm the Tempkin Group surveyed 10,000 U.S. consumers about their media use patterns and compared to the results to data collected the year prior.
The survey examined Internet usage (at home and at work), reading of books and news (online and offline), TV watching, radio listening, and mobile activity.

A snapshot of daily media usage in the U.S.:


 Graphic and data source: Temkin Group








About:  An online survey of 10,000 U.S. consumers conducted during January 2013, compared to survey results from Q1 2012. Survey respondents were representative of the U.S. Census based on quotas for age, income, ethnicity, and geographic region.

Source: Temkin Group, Data Snapshot: Media Use Benchmark, March 2013.