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Only Two in Five Marketers Call Facebook Effective

Social Media

May 21, 2013 -- A survey of over 3,000 marketers find the majority (86%) believe social media is important to their businesses – and about half (49%) say Facebook is the most important vehicle for their marketing purposes.


Rate of agreement with the statement: "My Facebook marketing is effective."

Source:  Social Media Examiner, 2013





Rate of agreement with the statement: "I am able to measure the return on investment for my social media activities."

Source:  Social Media Examiner, 2013

About: Via email and social media, 3,025 marketer participants were acquired in January 2013. The largest group that took the survey work for small businesses of 2-10 employees (32%) followed by the self-employed (21%). Twenty-three percent of people taking the survey work for businesses with 100 or more employees. Slightly more than half (56%) of survey are B2C marketers and 44% are B2B focused. Most survey participants (72%) were between the ages of 30 and 59. The median age was 30 to 39.

Source: Social Media Examiner, 2013 Social Media Marketing Industry Report, accessed June 3, 2013.