Despite Record Usage, Appeal of Top Social Media Sites Declining
June 24, 2013 – According to a recent survey to determine consumer attitude toward social media, "while awareness and usage of social media sites is extremely high, the allure of using these sites is starting to wear thin with consumers."
The survey, conducted by consumer research service E-Poll Market Research, also shows consumers trust traditional media brands exponentially more than social media brands.
The survey identified the social media sites with the most consumer awareness, as well as the appeal of those sites. The sites with the highest awareness, the percentage of people who found each appealing as well as the estimated number of users:
Source: E-Poll Market Research, June 2013
Other key findings:
- When asked to rate the trustworthiness of media brands, respondents found traditional media brands (print, broadcast and cable) more than twice as trustworthy as social media brands.
- E-Poll deduces that highly used social media platforms with low appeal ratings are either habit-forming or viewed as a necessity, as opposed to a pastime.
- Income level did not play a role in either awareness of social media brands or their appeal, with responses from participants with income levels below and above $50,000 relatively similar.
About: E-Poll surveyed 1,100 persons with general representation across income, age, education and geographic demographics to represent a cross-section of the U.S. population.
Source: E-Poll Market Research, Appeal of Top Social Media Sites Declining Despite Record Usage, June 24, 2013.