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Mobile Promotional Emails: Consumers Dissatisfied with Poor Design and Experience


July 24, 2013 -- According to a national survey conducted by Juniper on behalf of the marketing firm Campaigner, just 6% of respondents made a purchase directly from a mobile device as a result of a promotional email received on their mobile device last holiday season.

The survey, which took place during the 2012 holiday season, and being discussed now as marketers prepare for the 2013 holiday shopping season, also finds:

About: The survey was commissioned by Campaigner using Google Consumer Surveys between December 19 and December 20, 2012. Each question sampled at least 1,237 unique, randomly sampled Internet users across the Google Consumer Surveys publisher group, who identified themselves as consumers. The average margin of error is +/- 2.7%.

Source:  j2 Global, Jumpstart Your Holiday Planning: Campaigner(R) Helps Mobile Marketers Get Email Marketing Right, July 24, 2013.