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Coupons: Print Going Strong, Digital Making Inroads


June 2013 -- Consumers of all ages and incomes use coupons, a Google/Shopper Sciences survey finds, with Millennials (ages 25-34) being the heaviest users and more likely than other age groups to turn to mobile and social media to acquire savings.

Examining coupon use by age group, the survey finds:


Source: Google/Shopper Sciences, June 2013

Additional findings:





Q. In thinking about the coupons you have used over the past 90 days, which methods have you used to redeem coupon(s)?


About: Conducted by Shopper Sciences on behalf of Google. Twenty-minute online survey conducted in November 2012 with a sample size of 1,000 U.S. respondents, who have used a coupon in the last six months in one or more of the following channels – QSR (Taco Bell, Ruby Tuesday, etc.), Specialty Retail (Gap, Barnes & Noble, Best Buy, etc.), CPG/Grocery Retailer (Kroger, Publix, etc.), Big Box Retailer (WalMart, Target, etc.), Drug Store (Walgreens, Duane Reade, etc.) and Department Stores (Macy’s, Sears, etc.).
Source: Google, From Clipping to Clicking: How Today’s Consumers Are Adapting to New Forms of Coupons, accessed August 12, 2013.