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Direct Mail Accounts for 43% of Local Media Retail Ad Spend

Ad Projections


 

July 30, 2013 -- Local media ad space advising firm BIA/Kelsey’s most recent local market ad forecast report, Media Ad View Plus, has several findings of note. 
 

The study, which gives a market-by-market view of the local media pie, reveals:

 

 

 

 

 

   


 

2012 OVERALL LOCAL MEDIA AD SPEND


Source:  BIA/Kelsey, June 2013
 

 

 


 

About:  BIA/Kelsey defines the local media advertising marketplace as those media that provide local audiences to all types of advertisers. Read about the Media Ad View methodology.

Sources:  BIA/Kelsey, Mining the Richness of Media Ad View, July 25, 2013 and BIA/Kelsey, Local Ad Dollars 2013 – What Business Categories Are Spending and Where, accessed August 14, 2013.