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B2B Content Marketing a Core Part of Marketing Process

Content Marketing

October 1, 2013 -- The 4th annual content marketing study from the Content Marketing Institute and MarketingProfs, and sponsored by Brightcove, a global provider of cloud content services, shows that B2B marketers are making content marketing a core part of their marketing process. More than nine out of 10 organizations (93%) now market with content - regardless of company size or industry. Last year that figure was 91%.
Highlights from the B2B Content Marketing: 2014 Benchmarks, Budgets and Trends - North America:






Source: Content Marketing Institute/Marketing Profs 2013





About: The fourth annual Content Marketing Survey was e-mailed to a sample of marketers using lists from Content Marketing Institute, MarketingProfs, Brightcove, Blackbaud, and more. A total of 4,397 recipients from around the globe—representing a full range of industries, functional areas, and company sizes—responded throughout July and August 2013. The North America section reports on the findings from 1,217 (out of the total 4,397) respondents who identified themselves as B2B marketers in North America.

Source: Content Marketing Institute, 2014 B2B Content Marketing Benchmarks, Budgets and Trends - North America, accessed October 18, 2013.