Magazines Continue to Rank Highest In Ad Receptivity
October 2013 -- According to data analysis from Simmons’ Multi-Media Engagement Study, magazines continue to score significantly higher than TV and online ads in both attention and receptivity, as well as other key engagement dimensions.
Source: MPA 2013/14 Magazine Media Factbook
About: Experian Marketing Services' Simmons’ Multi-Media Engagement Study provides multi-dimensional measurements of channel engagement by tracking nearly 800 different magazines, TV programs/networks, and websites, as well as measuring up to 35 unique engagement statements and 9 engagement dimensions for every vehicle.
Source: Magazine Publishers of America's 2013/14 Magazine Media Factbook, accessed Oct 22, 2013.