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Direct Mail Poised to Overtake Print Yellow Pages to In the General Services Vertical

Yellow Pages

September 26, 2013 -- According to ad spend analysis by local media ad space advising and forecast firm BIA/Kelsey, 2012 is the last year that print yellow pages will be the leader in the General Services advertising category.

BIA/Kelsey's definition of General Services is comprised of 12 different categories, including legal, accounting, janitorial, landscaping and various professional, scientific and technical services.


2012 General Services Ad Spending by Media

Source:  BIA/Kelsey, Sept. 2013


About:  BIA/Kelsey defines the local media advertising marketplace as those media that provide local audiences to all types of advertisers. Read about the Media Ad View methodology.

Source: BIA/Kelsey, Print Yellow Pages Losing General Services Vertical to Direct Mail, Sept. 26, 2013.