When Does it Pay to Post on Facebook?
Social Media
August 2013 -- Socialbakers, a social media monitoring and tracking tool company, analyzed 2.8+ million Facebook advertising posts (with and without promotional offers) from 23,000 brand pages over a 3-month period to determine which day of the week Page Admins prefer for posting and which days of the week provide the biggest “Engagement Rate” potential.
With a caveat to the fact that there will never be one ideal day for brands to post due to many evolving factors -- industry differences, market specifics, target customer demographics, the product itself and time of day and year -- the analysis provides a snapshot as food for thought.
Key findings:
- Page Admins prefer to post from Tuesday to Friday, with the Facebook posts climbing slightly each day during this 4-day period.
- Brand posts on Monday have the biggest chance of ranking in the top 4,000 most engaging posts of that day (more comments, likes, shares), followed by Wednesday and Friday as days to reach “fans.”
- Weekends see the lowest posting rate, as well as lowest fan engagement potential.
| Facebook Brand Posts: Distribution and Engagement Rate (% of Respondents, April 30-July 28, 2013) | ||
| Day of Week | % of Posts Created | Probability of Ranking Among 4,000 Most Engaging Posts |
| Monday | 14.8% | 7.1% |
| Tuesday | 16.6% | 0.2% |
| Wednesday | 16.7% | 2.4% |
| Thursday | 16.8% | -1.8% |
| Friday | 17.1% | 2.6% |
| Saturday | 9.9% | -12.1% |
| Sunday | 8.2% | -5.3% |
| Source: Socialbakers, August 2013 | ||
About: Socialbakers analyzed 2,858,620 Facebook posts (with and without promotional offers) from 23 000 brand pages from April 30th – July 28th, 2013.
Source: Socialbakers, When Does it Pay Off to Post on Facebook?, Aug 19, 2013.
