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Survey: Consumers Engage with Well Targeted Marketing Messages

Personalization/Targeted Ads


November 13, 2013 – Sociomantic Labs, a firm offering programmatic advertising solutions for eCommerce marketers, commissioned a study on consumer attitudes toward online shopping and digital advertising.

The study, conducted by independent research firm ResearchNow, polled 1,000 consumers. It found that personalized ads lead to a marked improvement in a marketing channel’s perceived influence, as well as a channel’s ability to encourage consumers to take action. Results:


About: The data for this study is based on a survey of 1,000 consumers conducted by independent research firm ResearchNow in September 2013.

Source:  Sociomantic Labs, New Survey From Sociomantic Labs Shows Personalization Dramatically Improves Digital Advertising’s Ability to Influence and Convert Consumers, Nov. 13, 2013.