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Consumers Still Rely on Tried-and-True Newspaper Inserts for Savings

Consumer Attitudes

Jan. 27, 2014 -- Coupons and newspaper inserts will continue to be the go-to sources for grocery and drugstore shopping savings and brand influencers throughout 2014, finds analysis from consumer and marketplace insights firm, Information Resources, Inc. (IRI).


IRI’s Q4 2013 MarketPulse survey finds:






About:  MarketPulse is IRI’s quarterly survey series, conducted to monitor and analyze shoppers’ attitudes and behaviors on the economy and economic effects on their personal financial conditions, lifestyle and shopping habits.

Source: IRI, A Percussion of Conservatism as the New Year Bells Chime, January 22, 2014.