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Americans Worried About Their Privacy Online; More Cite Business Data Collection

Consumer Attitudes


 

January 28, 2014 - Global data privacy management company TRUSTe released its 2014 U.S. Consumer Confidence Privacy Reportwhich shows that a high proportion of U.S. adults are worried about their privacy online, online trust is declining and the potential impact on business remains high.
 

The survey of over 2,000 U.S. adults, conducted by Harris Interactive, finds 74% of U.S. internet users are more concerned about privacy than a year ago; more users cite business data collection, than government surveillance programs, as the reason for the increase in their concerns.

 

Findings:

ONLINE PRIVACY CONCERNS REMAIN HIGH AT 92%
 


ACTIVITIES WHERE CONSUMERS HAVE PRIVACY CONCERNS
 

 

 


Source: TRUSTe, 2014


TOP CAUSES OF PRIVACY CONCERNS
 

When survey participants were asked in more detail about the top causes of privacy concerns:
 


ACTIONS CONSUMERS TAKE TO PROTECT THEIR PRIVACY
 

Common actions consumers are taking to protect their privacy include:
 

 


About: The survey was conducted online by Harris Interactive on behalf of TRUSTe from December 11-13, 2013 among 2,019 U.S. adults age 18 and older. The survey data were weighted to be nationally representative of the US Online Adult Population. The privacy study is not based on a probability sample and therefore no estimates of theoretical sampling error can be calculated.

Source: TRUSTe, TRUSTe Research Reveals More Consumers Concerned about Business Data Collection than Government Surveillance, Jan. 28, 2014. U.S. Consumer Confidence Privacy Research Reportaccessed Feb. 5, 2014.