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Social Media Posts by Peers Influence Millennials to Buy

Social Media

February 4, 2014 -- Young adults are much more likely than older adults to be influenced by their friends’ social media posts about products and services, finds a January 2014 survey conducted by independent market researcher Harris Interactive for The Webby Awards, as reported by eMarketer:


Graphic source: eMarketer, 2014




Graphic source: eMarketer, 2014



About: This survey was conducted online within the U.S. by Harris Interactive on behalf of The Webby Awards from January 8-10, 2014 among 2,018 adults ages 18 and older, of whom 807 were between the ages of 18-44. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated.

Source: eMarketer, Millennials' Social Media Posts Influence Peers to Buy New Products, Feb. 4, 2014.