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Millennials Say Combo of Digital and Offline Ads Most Influential

Consumer Attitudes

March 20, 2014 -- As reported by Androit Digital, an online advertising data cooperative, Millennials (ages 18-33) number more than 80 million -- a population larger than the Baby Boomers, and outnumbering Gen Xers almost 3:1.  With this in mind, Androit set out to examine the media channels that drive young adults' brand selection and loyalty.

The firm asked Millennials the question:

"Do you think digital advertisements (online, mobile, social) are more effective in influencing your brand decision making than traditional advertisements (TV, magazines, radio)?"

About: The study was fielded from January 21-January 27, 2014. The survey targeted a random sample of US consumers, 18–33 years of age who own both a smartphone and a personal computer. The study garnered 2,000 completes.

Source: Adroit Digital, Millennials: The News Age of Brand Loyalty, accessed April 3, 2014.